Ashley Kramer (GitLab) - How to shape a “customer-first” marketing organization

Ashley Kramer (GitLab) - How to shape a “customer-first” marketing organization

From engineer to Chief Marketing Officer, our guest this week on Destination CMO brings a unique technical perspective to marketing leadership. Ashley Kramer is the Chief Marketing and Strategy Officer at GitLab Inc. She sits down with Vincent to share how her experience in marketing, product, and technology has enabled her to position GitLab as the leading DevSecOps platform for software innovation. In this episode you’ll hear about Ashley's passion for solving the challenge of positioning and messaging software platforms to technical audiences. Vincent and Ashley also discuss how the current economic environment in tech can inform or change how CMOs should approach marketing. Prior to her CMO role at Gitlab, Ashley developed go-to-market strategies at companies like Alteryx, Tableau, Amazon, and Oracle. On the podcast she shares her advice to other CMO’s about how to shape a “customer-first” marketing organization. ​​Follow Ashley on LinkedIn https://www.linkedin.com/in/ashleyekramer/Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ Stream more episodes at https://destinationcmo.com/Podcast produced by https://www.freshpickedstudio.com/#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #podcastersofLinkedIn #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO des

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Episoder(69)

ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

Continuing our review of the Destination CMO greatest hits (so far) this week we are looking back at this informative and inspiring conversation with Jennifer Griffin Smith. When we first sat down wit...

7 Nov 202330min

ICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancer

ICYMI - Mike Volkin (entrepreneur) - Building a career as a freelancer

This month, the Destination CMO podcast crew is busy in the studio recording new episodes for Season 3 of the podcast! Vincent is sitting down with some great marketing leaders, and you don’t want to ...

31 Okt 202333min

ICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flex

ICYMI - Lisa Joy Rosner (Fractional CMO)- Make a plan that can flex

The Destination CMO podcast crew is in the studio this month recording new episodes for Season 3 of the podcast! We can’t wait to share our conversations with some really insightful CMOs coming up nex...

24 Okt 202326min

ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing

ICYMI - Abby Salameh (CAIS) - using data to inform better decision-making in marketing

The Destination CMO podcast crew is back in the studio this week recording season 3 of the podcast! Today we are excited to re-stream this very informative and insightful interview with Abby Salameh, ...

17 Okt 202332min

 ICYMI - David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMO

ICYMI - David Minifie (Fractional CMO) - from the US Naval Academy and US Marine Corps to the role of CMO

While our Destination CMO crew is busy recording season 3 of the podcast, we wanted to take this chance to re-stream one of our favorite past episodes of Destination CMO with guest David Minifie. If y...

10 Okt 202329min

Shahar Sorek (Overwolf) -  Setting yourself up for marketing success

Shahar Sorek (Overwolf) - Setting yourself up for marketing success

Our Destination CMO guest this week is Shahar​ ​Sorek, the Chief Marketing Officer at Overwolf, the guild for in-game creators. With more than 15 years of experience in the games and technology indust...

3 Okt 202343min

ICYMI - Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries

ICYMI - Patrick McLean (Transformational CMO & Growth Executive) - growing a CMO career across multiple industries

We’re back in the studio this week recording new podcast episodes with some incredible CMOs and senior marketing leaders, and we wanted to take this chance to re-stream one of our favorite past episod...

26 Sep 202335min

 Lee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce business

Lee Anne Grant (Babylist) - leveraging a growth mindset to market a $300M e-commerce business

This week on the Destination CMO podcast, our guest is Lee Anne Grant, the Chief Growth Officer at Babylist, a nearly $300M multi-faceted marketplace, encompassing e-commerce, content creation, and he...

19 Sep 202334min

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