Level Up by Jocelle Koh12 Sep 2020

Intro | Welcome To The Level Up Podcast

Welcome to the Level Up podcast! I'm Jocelle Koh, the founder of Asian Pop Weekly, and all-round music creative, and I'm here to help artists everywhere to navigate the Asian music industry. This episode is an intro spiel about me and what I hope to achieve with this podcast.

All the time, artists at every stage of their career are still asking me, 'where do I go from here?' And it's not a judgement, but a fact, that a lot of us who love music and work in this sector, don't know as much about the business side of it as we should, despite most of us hoping to make sustainable income from it. The ‘Level Up’ podcast seeks to empower artists to make decisions about their music business independently, and to help artists to ‘level up’; no matter what that means to them.

Defining ‘Levelling Up’:

Levelling up in the context of this podcast could mean any number of things. It could mean:

Getting noticed by a label that could take you to the next level
Realising that ‘you can do this!’ and taking charge of your indie music business
Building a team that’s right for you
Finding new, sustainable avenues of monetisation
Successfully launching a presence on a new platform
Or more...

There is no one right answer to the definition of ‘Levelling Up’. But we hope this podcast will empower YOU to find a definition of it that’s right for you!

More about Jocelle:

Links and Resources:

Subscribe to our mailing list for access to this episode’s cheat sheets!
Subscribe to our Patreon ‘Level Up’ Tier for forthcoming ‘Level Up’ cheat sheets and materials (exclusive materials not available via mailing list)
Follow us on Instagram or Facebook for Podcast updates
Hang with us on Asian Pop Weekly

Don’t forget to subscribe/follow our podcast if you enjoy levelling up with us! And please leave a review so we can keep helping even more artists!

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Episoder(20)

Bonus | Interview with Pyra:

We got real with badass artivist/singer-songwriter Pyra about her art, activism, feminism and balancing it all over coconut shakes!Based now between London and Thailand, we discussed the artivist's co...

11 Jun 202417min

Bonus | Interview with Freshmusic Awards' YN Chen: On Building & Sustaining Community

We had the pleasure of attending the Freshmusic awards LIVE for the first time ever last month, and I came away with so much more than I bargained for. Attending the ceremony and many discussions I've...

13 Aug 202341min

Bonus | Interview with Keenan Te: Tiktok, Community Building & Strategy in Social Media

On this bonus episode, we invited Asian-Australian singer-songwriter and Tiktok creator Keenan Te onto the Level Up Podcast to answer all our burning questions about Tiktok, social media, and most imp...

12 Apr 202320min

PR | Writing The Perfect Press Email

On this episode of the Level Up podcast, we're going to talk about how to craft that perfect email to media platforms. In such a way that you'll be maximising your time spent, getting a higher rate of...

3 Apr 202311min

PR | Tips for Sourcing Effective Media Leads

This week, we're talking about sourcing for media platforms to reach out to to collaborate with, and what's the best way to really be effective in your approach. I know that there's a lot of independe...

6 Mar 202311min

PR | EPK (Electronic Press Kit) 101 ft. Make Your Mark

So today, we're going to be talking about best practices for EPKs, otherwise known as Electronic Press Kits for artists. And as someone who works in journalism and distribution, I think this is someth...

6 Feb 202318min

Mental Health | 3 Tips for Boundary Setting as Artists

Boundaries are a tricky thing for artists. They're subjective, contested, and directly responsible for many an independent artists' mental health. Yet as tricky as they may be, it's a conversation th...

2 Mar 20229min

Mental Health | Real Talk on the Indie Artist Experience & Mental Health ft. Marcus Lee

On the first episode of our Level Up podcast in 2022, we've invited Marcus Lee, a promising Singaporean artist, songwriter, and mental health advocate, to join us as we dive deeper into the topic of a...

19 Jan 20221h 9min