Marvin Gaye in 1972: A $1 Million Deal, Ed Townsend and a Preacher's Guilt
pplpod2 Nov

Marvin Gaye in 1972: A $1 Million Deal, Ed Townsend and a Preacher's Guilt

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!

In the spring of 1972 Marvin Gaye signed a $1 million contract that made him the highest-paid soul artist in the world, yet he was stuck with writer's block. Motown was moving from Detroit to Los Angeles, a move he resisted, and he was separating from his wife Anna Gordy, the sister of label founder Berry Gordy. Underneath it all was his upbringing in Washington, D.C., under a strict preacher father who beat him and a doctrine that framed physical desire as sin, leaving him with guilt, nightmares and fear of intimacy.

Gaye turned to African traditional religions and Eastern philosophy, began wearing a kufi, and came to see physical love as a metaphor for divine love. Songwriter Ed Townsend pushed him to turn a political song about recovery into one about romance, and brought Janis Hunter to the studio, where Gaye became fixated on her. The record that came out of these sessions in August 1973 abandoned the three-minute Motown single for suite-like tracks and multitracked vocals, and became his best-selling Motown album, charting for more than a year.

  • Gaye reworked a song his wife Anna had co-written about lasting love into a slow, bitter account of their failing marriage.
  • He stacked his own voice in layers so the record sounds like an internal conversation.
  • Motown executives expected the slow, explicit material to fail commercially.
  • The episode traces the slow jam and Quiet Storm radio formats back to this record.
  • Its success gave Gaye more creative control but fixed him in public as a sex symbol, the very thing his upbringing had taught him to fear.

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