The UK's #1 Nut Butter Started In A Shed: Pip Murray | Ladies Who Launch

Before Pip & Nut became the UK's number one nut butter, Pip Murray was living in a garden shed. Pre-launch and out of money, she entered a competition for a startup to work rent-free for three months, won it from around 3,000 applicants, quit her job an hour later and moved in. Today the brand has around £40 million in sales and is eaten by more than 1.6 million UK households every year.

In this episode of Ladies Who Launch, Pip shares how a marathon-training obsession turned into a business, from selling around 200 jars on a good day at Maltby Street Market to landing Selfridges and Sainsbury's. She talks about crowdfunding her first round, the almond milk launch that failed within a year, why she spent twelve months trying to hire someone to replace her as CEO, and why she decided to stay.

In this episode:

• Winning a garden shed and quitting her job
• Training for the Paris Marathon and the idea for Pip & Nut
• Why market stalls are the best consumer testing
• Raising her first round on Crowdcube
• Landing Selfridges as a first customer
• Why being first to market matters less than execution
• The almond milk range that failed, and what rushing taught Pip
• Becoming number one in nut butter, and starting again as a challenger in snacks
• Taking Pip & Nut into Europe

If you're building a food or consumer brand, deciding when to scale, or wondering whether to keep running the company you started, this one is for you.

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CHAPTERS

00:00 Winning Escape to the Shed

00:53 Meet Pip Murray

01:28 Starling AD

05:05 Pip & Nut Founding Story

08:29 Realities Of Crowdfunding

11:16 How To Make Your Own Luck

17:52 Rushing Products and Failure

19:11 Execution Beats Being First

21:14 Starling AD

21:47 The Shed Story

25:17 Fear Doubt and Runway

27:32 Building Proof Points

32:11 Using Marketing As Distribution

36:56 Founder To CEO

40:58 Creating Money Habits That Stick

45:43 Redefining Success And Balance

48:03 Snacking Brand Growth

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