The Jewish Mother Effect Driving Israeli Tech ft Tom Granot
Israeltech22 Okt

The Jewish Mother Effect Driving Israeli Tech ft Tom Granot

Tom Granot started writing code when he was 12. Today he barely writes it at all. He spends his time helping deep tech founders figure out how to sell what their engineers built, and making YouTube videos about it.

Tom, Founder of Syntax GTM, started as an engineer, built marketing from scratch at an early-stage deep tech startup, and now advises technical founders on go-to-market. He has strong opinions about Israel's B2B marketing scene, and he shares most of them here. Founders spend months selling a message they never tested. Marketers spread themselves across too many channels. And Israel, for all its engineering talent, still has no reliable way to train people who can sell deep tech, which is why so many startups hire an American marketer as soon as they close an A.

Yoel and Tom also get into why Americans write better copy, how Israelis and Americans use AI differently, and Tom's theory that WhatsApp groups help explain why Israel is one of the heaviest per capita users of Claude.

---

Timestamps

00:00 Preview

03:20 How Syntax GTM started by accident

13:10 Why go-to-market is backwards for deep tech

16:20 Tom's problem with Israeli B2B marketing

18:20 Why startups import US marketers after a Series A

27:40 The best founders choose their VCs

33:30 Why Americans write better marketing copy

34:30 How Israelis and Americans use AI differently

38:00 A Talpiot for go-to-market

42:40 Why Israelis use Claude so much

---

Thank you to our incredible partners for making this all possible!

IsraelTech is proud to partner with Deel, the global all-in-one HR and payroll platform for teams in 150+ countries.

To support the show, please go check out our partner Deel at: https://www.deel.com/israeltechyt/

This episode is also supported by Rhydlwood, an online learning environment where early-stage founders build the business side of their company alongside the product. Learn more at https://rhydlwood.com

IsraelTech is also proud to partner with Wadi Digital. Wadi drives growth for B2B tech, cybersecurity, and SaaS companies with expert-led performance marketing, turning strategy into real results. Check them out at https://wadidigital.com/

---

Subscribe to our weekly newsletter 👉🏼 https://magic.beehiiv.com/v1/26afeab9...

Follow IsraelTech on your fav social media feed

X (Twitter): https://x.com/IsraelTech

LinkedIn: / israel-tech

Facebook: / israeltech48

Instagram: / israeltech48

TikTok: / israeltech48

Spotify: https://open.spotify.com/show/7fkZX1R...

Follow Yoel on your fav social media feed

Instagram: / yoeltisrael

LinkedIn: / yoeltisrael

X (Twitter): / yoeltisrael

Facebook: / yoeltisrael

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(105)

Why Israel Recognized Somaliland, and What Comes Next ft Ahmed Abdlahi

Why Israel Recognized Somaliland, and What Comes Next ft Ahmed Abdlahi

In December 2025, Israel recognized Somaliland, a Muslim democracy in the Horn of Africa that has governed itself since 1991. For many Israelis, it was the first time they had heard of the country.Ahm...

3 Nov 43min

How Israel Became a Mobile Gaming Powerhouse ft. Dan Bouzaglo of Snooze

How Israel Became a Mobile Gaming Powerhouse ft. Dan Bouzaglo of Snooze

Some of the most profitable mobile games in the world were built in Israel, but the industry behind them is rarely mentioned when people talk about Israeli tech.Dan Bouzaglo, Founder & CEO of Snooze, ...

13 Okt 41min

Don't Be a Nebach: How to Actually Network in Tech ft. Helena Baker of English Speaking Networking

Don't Be a Nebach: How to Actually Network in Tech ft. Helena Baker of English Speaking Networking

Arrive 10 to 15 minutes early. Eat before you go. Leave the backpack at home. Keep conversations to about seven minutes.Helena Baker, Founder of the English Speaking Network, has spent years running n...

28 Sep 44min

Israeli Work Culture Looks Like Chaos. It Works. ft. Paul Gladstone

Israeli Work Culture Looks Like Chaos. It Works. ft. Paul Gladstone

What happens to your team when the manager disappears for a week?Paul Gladstone believes the answer reveals a great deal about the manager, the systems they have built, and the culture they have creat...

16 Sep 49min

Israel Uses AI To Predict Terrorists ft. Kira Radinsky

Israel Uses AI To Predict Terrorists ft. Kira Radinsky

AI can identify a patient at risk or even predict a terrorist attack, but a prediction only matters if someone acts on it.Kira Radinsky, Co-Founder and CTO of Diagnostic Robotics, joins Yoel Israel to...

8 Sep 31min

He Wrote the First Check in Cursor ft. Michael Fertik of Verdict Capital

He Wrote the First Check in Cursor ft. Michael Fertik of Verdict Capital

Most venture investors wait for traction. Michael Fertik invests before the company is incorporated, before there is a product, and sometimes before the category has a name.Michael, Managing Director ...

31 Aug 58min

Is Israeli Directness Killing Your Startup? ft. Helen Gottstein of Loud and Clear

Is Israeli Directness Killing Your Startup? ft. Helen Gottstein of Loud and Clear

Helen Gottstein of Loud and Clear Training helps founders, CEOs, and executives communicate more effectively in meetings, interviews, and presentations.In this episode of IsraelTech, Helen joins Yoel ...

24 Aug 41min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
rss-borsmorgen-okonominyhetene
utbytte
rss-skravla-gar
rss-pa-konto
livet-pa-veien-med-jan-erik-larssen
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
lederpodden
rss-neste-generasjon-med-emilie-stordalen
liberal-halvtime
stormkast-med-valebrokk-stordalen
pengepodden-2
pengesnakk
okonomiamatorene
morgenkaffen-med-finansavisen