The Hardest Parts of Zero Click Marketing (Rand Fishkin returns!)

Rand Fishkin (my co-author!) is back on the show for a special episode about our new book, Zero Click Marketing.

We talk about what surprised us while recording the audiobook, and some of the Zero Click Marketing ideas that marketers have pushed back on the most.

We get especially fired up about attribution and post-purchase surveys and taking stronger positions in your content. Plus, learn how an expert like Rand is learning an entirely new kind of marketing as he builds his gaming company, Snack Bar Studios.

In this episode:

00:00 — Why useful advice requires taking a position

03:55 — AI, gatekeeping, and the freedom to build things yourself

08:26 — Why Rand is deliberately making his content weirder and more human

12:00 — What marketers understand — and resist — about Zero-Click Marketing

14:24 — The problem with “How did you hear about us?”

18:50 — A surprise cameo

20:12 — Why free-text attribution surveys don't solve the problem

25:28 — The question to ask customers instead

30:09 — The opportunity cost of asking a bad question

31:23 — How Rand learned to market an indie video game from scratch

38:37 — Please buy our book. Or don't. We're very good at this.

Buy our book, “Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web,” at zeroclickmarketing.co/book or on Amazon!

Connect with Rand Fishkin: https://www.linkedin.com/in/randfishkin/?isSelfProfile=false

Check out SparkToro: https://sparktoro.com/

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(43)

[Replay] Zero Click Marketing — Explained for the Normies!

Hi friend! Are ya new here? Fear not. In this short episode which was inspired by desire to explain my job to my mom, I break down all things zero-click for the non-marketers and non-chronically-onlin...

10 Nov 8min

Why PR Is the New SEO (Thanks to AI) (with Amanda Milligan)

What even is content marketing in the zero-click world? Spoiler: it looks a lot like PR, YouTube, and social media.Amanda Milligan, who leads YouTube strategy at Semrush, joins me to talk about what s...

3 Nov 39min

Books Are the Ultimate Zero Click Marketing Strategy (with Ben Putano)

What makes a book worth reading, remembering, and recommending?Ben Putano, founder and CEO of Damn Gravity (and Rand’s and my publisher!), explains why books might be one of the most powerful marketin...

27 Okt 34min

GEO Is the New CRO (with Ross Hudgens)

I tossed out the idea that “today GEO is CRO,” and it gave Ross Hudgens actual goosebumps, because he’d just written about the same thing. Ross argues that if you can convince a user to buy, you can c...

20 Okt 29min

The Marketing Skills AI Can’t Give You (with Sarah Stockdale)

Marketing keeps changing. But good marketing? Not so much.Sarah Stockdale, founder and CEO of Growclass, joins me to talk about what still matters as algorithms, AI, attribution, and the platforms cha...

6 Okt 27min

How Referral Rock Turns Customer Intel Into a Marketing Strategy (with Josh Ho)

Josh Ho, founder and CEO of ReferralRock, and I chit chat about marketing challenges and opportunities as of late. My fave part of this episode is when Josh explains how ReferralRock turns its existin...

29 Sep 39min

Why You're Losing to AI and How to Fix It (with Wil Reynolds)

Wil Reynolds joins me to chop it up over what AI is changing — and what it’s revealing — about marketing, expertise, and trust. We talk about using AI without losing your voice, why accountability may...

22 Sep 52min