The Barney Design
99% Invisible13 Jun 2018

The Barney Design

Until the early 90s, basketball uniforms were pretty tame. There had been real limits to what could be done with jerseys. All the details—the numbers, the names, the logos—had to be sewed on. Complicated graphics would have taken a massive amount of embroidery, which would have added additional weight and made the jersey hotter to wear. But dye sublimation changed everything. Sublimation is a process of printing dye directly into the fabric. Now for the first time, you could design something in Photoshop, and make it as big and colorful as you wanted. Then with sublimation, you could print that design straight onto the material without any embroidery or extra weight. This allowed NBA teams to go wild…and they did…which led to one of the most famous love-it-or-hate-it basketball jersey, the 1996 Toronto Raptors’ “Barney Uniform.”

The Barney Design

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Episoder(752)

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Elegy for WTC

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19 Aug 201110min

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4 Aug 20117min

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28 Jul 20118min

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14 Jul 201110min

The Blue Yarn

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1 Jul 201110min

Cul de Sac

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When people critique cul-de-sacs, a lot of the time, they’re actually critiquing the suburbs more generally. The cul-de-sac has become sort of like the mascot of the suburbs– like if suburbia had a flag, it would have a picture of … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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