Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It

Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It

In this moment, the advertising and marketing expert Rory Sutherland, discusses the number one curse of modern businesses. Rory believes that too many companies are following the false goal of finding the perfect measurement of spending to outcome. This can led to companies obsessing over what can be measured and underinvesting on the things that really matter but are hard to quantify, this can include fundamental targets such as customer loyalty and repeat purchasing. A further flaw in this way of thinking is that all data that leads these decisions comes from the past, which means there is a limit on what big data can tell you about future spending. Listen to the full episode here - https://g2ul0.app.link/DRKcci1xICb Watch the Episodes On YouTube - https://www.youtube.com/c/%20TheDiaryOfACEO/videos Rory: https://twitter.com/rorysutherland?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(812)

Most Replayed Moment: Can Creatine Offset Sleep Deprivation? Is It Really The Best Supplement?

Most Replayed Moment: Can Creatine Offset Sleep Deprivation? Is It Really The Best Supplement?

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The Greatest Climber Alive: I Shouldn't Have Attempted That Climb!

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Brain Rot Emergency: These Internal Documents Prove They’re Controlling You!

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16 Feb 2h 18min

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Gelong Thubten is a Buddhist monk, meditation teacher, and former actor who has spent over six years in silent retreat. In this moment, he explains how Buddhism offers a radically different way to rel...

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Human Sleep Expert: Don't Pee In The Middle Of The Night & Why Night Time Sex Isn't A Good Idea!

Are you always tired? Sleep Expert Dr. Michael Breus breaks down the 4 chronotypes to master your sleep, how to fix insomnia, the truth about sleep apnea, and why the 8-hour myth is wrong! Dr. Mich...

9 Feb 2h 24min

Most Replayed Moment: Is There A Safe Amount Of Alcohol? What Happens To The Body When You Drink!

Most Replayed Moment: Is There A Safe Amount Of Alcohol? What Happens To The Body When You Drink!

Sarah Wakeman is a physician and Medical Director specialising in substance use and addiction treatment, working on the front lines of alcohol-related harm. In this Moment, she breaks down what the sc...

6 Feb 23min

Cognitive Decline Expert: The Disease That Starts in Your 30s but Kills You in Your 70s

Cognitive Decline Expert: The Disease That Starts in Your 30s but Kills You in Your 70s

Alzheimer’s expert LOUISA NICOLA explains early Alzheimer’s risk, why creatine fuels brain energy and memory, deep sleep hacks, and why sitting is a silent killer! Louisa Nicola is a leading neurop...

5 Feb 2h 5min

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