EP11 - Jeff Waters on Sales

As this is the last 1-to-1 interview episode of the season, I thought I'd try something a little different. This time I’m not speaking to a company founder, I’m speaking to a domain expert about a business essential that we could all do with being a bit better at - sales. I take 30mins and get tactical with CAE sales expert (& podcast host) Jeff Waters about why engineers might not be that great at sales & what we can do about it, including: • how introverts can learn to become great salespeople; • why you shouldn’t just “show up & throw up” when you meet a lead; • why it’s important to listen for (& then use) prospects internal language & code-names; • why you always need a next step; • and why LinkedIn is your friend. ### Links Life Upfront - http://lifeupfront.com - Jeff's CAE blog & podcast