478: Why Hope Is a Strategy with Brad Pedersen of Pela and Lomi

478: Why Hope Is a Strategy with Brad Pedersen of Pela and Lomi

Brad Pedersen says the best gifts come wrapped in ugly paper. And he’s seen some ugly paper. From going bankrupt three times to getting fired from his company after a merger, Pedersen has persevered through eras of defeat. Now, he’s helping lead two startups tackling our world’s greatest challenge–climate change. So, if you’re facing rock bottom in your business, Pedersen knows how you feel. In this episode, he’ll share how he emerged stronger through the darkest moments of his career. Listen to Nathan and Brad discuss: Why his childhood business was perfect How he got through bankruptcy three times Learning from his mistakes to form anti-goals The circle of control for founders The 40/70 decision-making principle Why AI won’t change human behavior Why starting over is a good thing The courage flywheel Why an airport delay led to Pela Creating a $9 million crowdfunding campaign for Lomi And much more advice on failure… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now... For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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Episoder(712)

711: Natasha Quit Her 9-To-5 In June - Her Drink Bottle Brand Now Does $15K/Month

711: Natasha Quit Her 9-To-5 In June - Her Drink Bottle Brand Now Does $15K/Month

Natasha was on maternity leave with a newborn who cried until he was five months old, permanently thirsty, and completely fed up that the one drink bottle she owned had grown mould. She switched to dr...

30 Sep 41min

710: (Solo) I Asked 10 Billionaires The Same Question - Here's What They Said

710: (Solo) I Asked 10 Billionaires The Same Question - Here's What They Said

Over 12 years of interviewing more than 100 billionaires, I started asking every one of them the same question: if you lost everything tomorrow, the money, the brand, the team, and you had to start co...

28 Sep 15min

709: AI Agents: The Only Skill That Matters in 2026 (Masterclass)

709: AI Agents: The Only Skill That Matters in 2026 (Masterclass)

Ari Meisel spent 15 years teaching founders to do less. He's worked with over 300 assistants and once ran his business on a single hour of work a day after Crohn's disease nearly took him out. Now AI ...

24 Sep 53min

708: (Solo) What Nobody Tells You About Scaling Past $1M, $5M, and $10M

708: (Solo) What Nobody Tells You About Scaling Past $1M, $5M, and $10M

Every stage of business breaks you in a different way, and nobody warns you which thing is about to break. So it always feels like you are the only one who cannot figure it out. You are not. The game ...

21 Sep 12min

707: How Two Aussies Took On Samsonite & Rimowa - and Won ($100M+)

707: How Two Aussies Took On Samsonite & Rimowa - and Won ($100M+)

Athan Didaskalou had bet everything on a one-year-old suitcase brand called July. Then Covid wiped out travel and nearly took the business with it. What happened next turned it into a nine-figure glob...

17 Sep 52min

706: Jay Hated His Plumbing Job - Now He Sells Beach Pools and did $50K in a Month

706: Jay Hated His Plumbing Job - Now He Sells Beach Pools and did $50K in a Month

Jay Haddad hated being a plumber. He lived for the weekends - free diving, waterfalls, surfing, the beach - and when he and his wife had their first daughter at 23, the outdoor life they'd promised ea...

16 Sep 37min

705: (Solo) How Success Made Me Neglect the Thing That Built Everything

705: (Solo) How Success Made Me Neglect the Thing That Built Everything

I am going to tell you about the dumbest thing I have done in 12 years of building Foundr. It is not a bad hire or a failed launch. It is something far more dangerous, because I did not even realise I...

14 Sep 11min

704: How One Pivot Turned My FAILING Startup Into a $300M Brand

704: How One Pivot Turned My FAILING Startup Into a $300M Brand

Mariam Naficy sold her first company for over $100 million in cash - two weeks before the Nasdaq crashed in 2000. Then she did something harder. She built Minted, a crowdsourced design marketplace her...

10 Sep 49min

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