The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland

Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising. Rory doesn’t have time for business platitudes, but rather looks for the unconventional crazy ideas that really stand out. This is why he devoted years of his life to looking at business from a human behavioural perspective, to understand not just why people should do things, but why they actually do them. Rory always seeks out the outlier and the unexplainable phenomena. He’s become an expert on why certain emotional triggers cause us to behave irrationally, how you can be aware of yourself when you aren’t making smart decisions, and how you can deploy those triggers when you’re trying to sell something yourself. Rory blessed us with his one of a kind knowledge to make this one of the most memorable conversations we’ve had with an author for a while. Topics: The concept of how we value things Recursive Trends The brain's marketing function: Signalling technology making location irrelevant making something bad to give it value Scarcity of product personalisation how to deliver a product to the world Why business are focusing on the wrong thing Personal branding Why do you think you successful The last guest question Rory’s book: ⁠https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556529⁠ Follow Rory: Twitter: https://twitter.com/rorysutherland Follow me: https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(808)

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E47: The Solution To All Of Your Problems

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E46: Diane Modahl - Doping, Defeat and Determination

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E45: I Have NEVER Shared This Before.

E45: I Have NEVER Shared This Before.

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E44: The lessons we MUST learn before 2020.

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E43: Nir Eyal - How to Become Indistractable

E43: Nir Eyal - How to Become Indistractable

On this week's episode of The Diary of a CEO, I sit down with Nir Eyal, an Israeli-born American author, lecturer and investor. Nir released his first book in 2014 “Hooked: How to Build Habit-Forming ...

28 Nov 20191h 23min

E42: Here's How To Stop Being Your Own Worst Enemy

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The Diary of a CEO podcast has kept me extremely level-headed, it's kept me from being self-destructive and it has maintained my self-awareness; and these points are exactly what I wanted to discuss i...

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E41: The Heaton Brothers: From Horwich to Hollywood

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