110. Write It Well: How to Craft an Email to Capture Busy Readers

110. Write It Well: How to Craft an Email to Capture Busy Readers

Whatever you’re writing, Todd Rogers says most people are too busy to read it. That’s why, he says, “you want to make it as easy as possible for them."

Rogers is a professor of public policy at the Harvard Kennedy School of Government and the author of the book Writing for Busy Readers: Communicate More Effectively in the Real World. From text messages to fundraising letters to political speeches, Rogers says effective writing makes it “easy for busy readers to navigate what we send them, pull out the key information, and do what they are planning to do anyway, which is move on to the next thing.” This kind of writing, Rogers says, is “more effective for us, and kinder to readers.”

In this episode of Think Fast, Talk Smart, Rogers and host Matt Abrahams explore how to use structure, simplicity, and everyday vocabulary to write in a way that saves readers time and transmits ideas more effectively.

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Episoder(289)

24. Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences

24. Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences

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20 Nov 202026min

23. Look Within: How to Lead with Self Awareness and Vulnerability

23. Look Within: How to Lead with Self Awareness and Vulnerability

“Effective is being able to achieve your goals, which is important, but there are plenty of people who achieve their goals that most of us would find unworthy. So the question what does it take to be ...

6 Nov 202033min

22. Under Pressure: How to Communicate Clearly and Timely During a Crisis

22. Under Pressure: How to Communicate Clearly and Timely During a Crisis

“Knowing your values gives you a beacon, or a lamppost, that can inform how you’re going to prioritize your actions.”   In this episode of Think Fast, Talk Smart, Stanford Graduate School of Business ...

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21. Words Matter: How to Make Your Communication Inclusive

21. Words Matter: How to Make Your Communication Inclusive

What way can the language we use reinforce existing stereotypes and biases? In this episode of Think Fast, Talk Smart, Sarah Soule, Senior Associate Dean and Professor of Organizational Behavior sits ...

9 Okt 202024min

20. Question Your Questions: How to Spark Creativity in Your Communication

20. Question Your Questions: How to Spark Creativity in Your Communication

“Sparking communication starts with asking why or what or how.” On this episode of Think Fast, Talk Smart, Tina Seelig, the Professor of the Practice in Stanford’s department of Management Science and...

25 Sep 202026min

19. Showing Your Smile From Behind a Mask: How Culture and Emotion Impact Communication

19. Showing Your Smile From Behind a Mask: How Culture and Emotion Impact Communication

“In companies, you’re interacting with other people who come from different cultural contexts, and in order to be effective, you have to understand how much of your own communication and other people’...

11 Sep 202027min

18. Managing in the Moment: How to Get Comfortable with Being Uncomfortable

18. Managing in the Moment: How to Get Comfortable with Being Uncomfortable

“The less time you can spend dwelling on your mistakes, the more mental energy you can devote to doing what you need to do in that moment.” On this episode of Think Fast, Talk Smart, Christian Wheeler...

28 Aug 202033min

17. Think Fast: You Asked, We Answered

17. Think Fast: You Asked, We Answered

We asked listeners to send in their communication conundrums and ended up with an inbox full of thoughtful, specific questions. In this episode of Think Fast, Talk Smart, host and Stanford GSB lecture...

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