Illusory Truth Effect, Part 1: The Big Lie

If a lie is repeated often enough, are we more likely to believe it? Sadly, the answer is yes. Psychologists call it the illusory truth effect and it influences both our daily lives and the larger movements of politics and culture. Join Robert Lamb and Joe McCormick for a two-part discussion of untruths, the human mind and just what you can do to fight the big lies at work in your world.

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