Herschel Supply Co.: Jamie and Lyndon Cormack

Herschel Supply Co.: Jamie and Lyndon Cormack

Brothers Jamie and Lyndon Cormack founded Herschel Supply Co to sell modern bags with a timeless feel. While working in the sports and apparel industry, they realized they couldn’t find backpacks and totes with the same stylish but simplified vibe as their favorite sneakers and shirts. With no background in manufacturing, they learned to make bags partly by ripping old ones apart. Then they Googled their way to finding a factory and scrambled to catch up as orders started to roll in.

Since launching in 2009, Jamie and Lyndon have grown Herschel Supply Co. from a handful of samples at a trade show in New York, to a global travel goods brand whose backpacks, luggage, and clothing are sold in more than 9,000 locations.

This episode was produced by Chris Maccini, with music by Ramtin Arablouei.

Edited by Neva Grant, with research from Alex Cheng.

Our engineers were Gilly Moon and Josh Newell.

You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.


This episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(806)

Saving the f#$%ing rainforests with Shara Ticku of C16 Biosciences

Saving the f#$%ing rainforests with Shara Ticku of C16 Biosciences

Palm oil is a wonder ingredient, used in almost everything from toothpaste and oat milk to biodiesel and laundry detergent. But to keep pace with rising global demand, producers have burned down milli...

15 Jun 202342min

Harry’s Razors: Andy Katz-Mayfield and Jeff Raider

Harry’s Razors: Andy Katz-Mayfield and Jeff Raider

Two college-era friends set out to change the face of shaving—and in the process, took on one of the biggest companies in the world. In 2011, Andy Katz-Mayfield and Jeff Raider realized they shared a ...

12 Jun 20231h 13min

Tapping the heat beneath your feet with Kathy Hannun of Dandelion Energy

Tapping the heat beneath your feet with Kathy Hannun of Dandelion Energy

Millions of American households rely on oil for heat. Growing up in New Hampshire, Kathy Hannun was familiar with this decades-old and environmentally-taxing approach. As part of Google’s innovation l...

8 Jun 202331min

Tory Burch: Tory Burch

Tory Burch: Tory Burch

Tory Burch didn’t set out to make her name into a brand; she didn’t even set out to get into fashion. As a matter of fact, she sort of gave up any fashion ambitions when her first designs were rejecte...

5 Jun 20231h 9min

Cultivating a creative community with Tina Roth-Eisenberg of CreativeMornings

Cultivating a creative community with Tina Roth-Eisenberg of CreativeMornings

“Who you hang out with determines what you dream about and what you collide with.” - Seth GodinYearning to find community as a Swiss transplant in New York City, Tina Roth-Eisenberg was so moved by th...

1 Jun 202341min

Chef and Restaurateur: Thomas Keller

Chef and Restaurateur: Thomas Keller

Thomas Keller is one of the best—and best known—chefs in America, but it took him 40 years to get there. He took a long, winding path through the culinary arts; from whisking his first hollandaise sau...

29 Mai 20231h 15min

HIBT Lab! Google: Sundar Pichai (2022)

HIBT Lab! Google: Sundar Pichai (2022)

Drive. Docs. Chrome. Maps. Gmail. Android. What do these products have in common? Of course, they’re all Google, but what you may not know is that they all came to fruition under the management of the...

25 Mai 202336min

Alamo Drafthouse Cinema: Tim and Karrie League

Alamo Drafthouse Cinema: Tim and Karrie League

In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As ...

22 Mai 20231h 17min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
lydartikler-fra-aftenposten
pengepodden-2
utbytte
finansredaksjonen
pengesnakk
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
rss-sunn-okonomi
stormkast-med-valebrokk-stordalen
lederpodden
rss-fa-makro
rss-markedspuls-2
boligbobla