Gerry O'Brion: Using differentiation and influence to stand out from the housebuilding crowd.

Gerry O'Brion: Using differentiation and influence to stand out from the housebuilding crowd.

US Marketing guru, author and keynote speaker Gerry O'Brion is a regular keynote speaker at the US National Association of Home Builders amongst many others. His presentations and guidance have driven major growth in businesses from SMEs to billion dollar brands such as Proctor & Gamble, Tide and Coors Light. In this podcast, recorded as part of a webinar series for Human Capital Group’s Housebuilder Business Resilience Hub, O’Brion highlights how differentiation, influence and added value are key to making your business stand out, but can be equally as tricky to understand, outline and implement. Here, Gerry introduces a new way of approaching sales by understanding buying psychology and how you can use it to attract and influence your customers. To access the accompanying slideshow visit www.whatbigbrandsknow.com/hcg

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Episoder(34)

Building a Winning Housebuilding Team. Part 2: Creating and maintaining the right company structure.

Building a Winning Housebuilding Team. Part 2: Creating and maintaining the right company structure.

In part 2 of this three-part series, industry heavyweights Andy Beasley and Darren Jones continue to explore the strategies and ingredients needed to build and run a successful housebuilding team. In ...

17 Jun 202250min

Building a Winning Housebuilding Team. Part 1: Setting expectations and establishing foundations.

Building a Winning Housebuilding Team. Part 1: Setting expectations and establishing foundations.

Recorded as part of a series of three webinars, Human Capital Group managing director Gerard Ball and two industry titans, Andy Beasley and Darren Jones, discuss their tried and tested methods of buil...

28 Apr 202245min

Helen Moore, group director, Orbit Homes: Smashing the glass ceiling - Evolving and adapting within the multi-faceted UK housebuilding industry.

Helen Moore, group director, Orbit Homes: Smashing the glass ceiling - Evolving and adapting within the multi-faceted UK housebuilding industry.

In a fascinating interview, Orbit Homes group director Helen Moore shares her key drivers and the many leadership lessons she has learned since joining Countryside nearly 30 years ago as one of only t...

8 Jul 202154min

David Marquet, author and leadership keynote speaker: How intent-based leadership will empower your housebuilding workforce.

David Marquet, author and leadership keynote speaker: How intent-based leadership will empower your housebuilding workforce.

Recorded as part of a webinar series, this podcast looks at how the right language can create an assertive and resilient homebuilding workforce and the benefits of flattening hierarchical structures. ...

2 Jun 202156min

Colin Cole, CEO, Lioncourt Homes: Reaping the benefits of a unique "mini-plc" concept.

Colin Cole, CEO, Lioncourt Homes: Reaping the benefits of a unique "mini-plc" concept.

Gerard talks to West Midlands-based Lioncourt Homes chief executive Colin Cole, whose tenacious approach to finance saw him launch the private firm in 2006 alongside a strategic land division, as what...

26 Mai 202142min

Steve Errington, MD, Stonebridge Homes: Structure, culture and vision - A 10xer’s criteria for successful, accelerated growth in a privately owned housebuilder.

Steve Errington, MD, Stonebridge Homes: Structure, culture and vision - A 10xer’s criteria for successful, accelerated growth in a privately owned housebuilder.

Gerard chats to Steve Errington, MD of Yorkshire-based housebuilder, Stonebridge Homes, which he joined in 2018 after leading his previous firm, Story Homes, from a £26m to a £250m-turnover business w...

12 Mai 202146min

What is the Cost of a Bad Hire? Part 3. Analysing the roles of sales and finance directors.

What is the Cost of a Bad Hire? Part 3. Analysing the roles of sales and finance directors.

In this third instalment of Human Capital Group’s three-part series of interviews two former regional chairs and leaders within the SME and Plc housebuilding market, Andy Beasley and Darren Humphries,...

27 Apr 202142min

What is the cost of a bad hire? Part 2. Analysing the roles of commercial and technical directors.

What is the cost of a bad hire? Part 2. Analysing the roles of commercial and technical directors.

This is the second instalment in a three-part series of interviews in which two former regional chairs and leaders within the SME and Plc housebuilding market, Andy Beasley and Darren Humphries, explo...

21 Apr 202138min

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