#95: How to Test Your Next Business Idea with Pat Flynn

Picture this: you wake up one morning with an amazing idea. You do a little research on it and, by the end of the day, feel a growing sense that this idea of yours has real selling potential. Maybe you even ask your audience directly if they'd be interested in this idea, and they give it a resounding "Yes, please!" And then, after all this, you put your great idea into action...and it doesn't sell. Nothing comes of it. When you spend time, effort, and money putting together something for your audience, only to hear crickets when you put it out into the world, it can really crush your confidence, not to mention put a dent in your bottom line. But what if you could take your idea through a proven process that makes sure it's a good fit for you, your business, and for your audience? Now that's a pretty good idea, right? My good friend Pat Flynn has tested many, many great ideas over the course of his online career. And believe it or not, even Pat has had a few ideas that he thought were great end up dead in the water. That's what led to his new book Will It Fly?, which shows entrepreneurs how to test their great ideas for real value. On today's podcast episode, Pat and I are going to walk you through some ideas, insights, and tips to help you learn how to test whether your idea will work for you and your audience. It's a great episode and you're going to want to hear the whole thing--trust me! Pat is one of the hardest working guys out there. But even more impressive than his work ethic is his transparency. If you've visited his site, you've seen that he publishes his monthly revenue reports so that viewers can see real-life proof of how well his ideas work. Success Isn't Overnight As entrepreneurs, we're always talking about launching. Launching is a big part of what we do, but how often do we talk about what happens after you launch? Is your idea actually going to take off? Is it going to fly? Is it going to keep going or is it going to crash? Whether you need permission to really get moving on your latest idea, or if you require some "tough love" in order to let this one go and keep searching for inspiration, Pat's book is going to give you some fundamental tools for entrepreneurial success. EPISODE 95 Click Here to Check Out Pat's New Book "Will It Fly?" LEARN MORE The Three Validation Tests The History Test The Shark Bait Test Want to check out Pat's book, where he dives deep into the content he shared with us? Click here to find out more about his new book, Will It Fly. EPISODE 95 Check Out Pat's New Book "Will It Fly?" LEARN MORE