#58: Facebook Q & A with Amy

Last week, I put out an invitation on my Facebook page. I invited you to throw all your questions about online marketing at me! What do you want to know? Where are you stuck? What are you confused about? Well, the overwhelming majority of the questions people posted on my Facebook page were about--surprise!--Facebook. And the questions showed me that it's time for a major reframing of how we think about Facebook. Most people are just not looking at Facebook in a way that's going to serve them. And since my mission is to help you get results with your online marketing, including your Facebook marketing, we’ve got to address that...stat! The Facebook System that Changes Everything! Larissa asks: "How do I increase my FB followers? It seems I have hit a plateau. Also, I don’t want to spend copious amounts of money with FB ads…I feel they keep changing the algorithm to line their pockets by making you pay for advertising through them, and no one will see your post." If you feel this way about Facebook ads, then I’m guessing they haven’t been working for you. And believe me, I don't want you using Facebook ads if you're not generating revenue. This is where we need a reframe. I want to help you see FB as a place where putting in a little bit of money will result in bringing back a lot of money. The first thing to realize is that Facebook ads cannot work on their own. You have to incorporate them into a social media sales funnel--a system that turns your fans and followers into subscribers to your email list, and turn those names into paying clients. I know lots of people who make money every week from Facebook ads, but they aren't just using that ad to send people to their sales page. They're using those ads as part of their sales funnel system. That’s the key to getting the Facebook marketing results you’re looking for. How to Make Your Business Bloom Tara asks: "I would love to see a visual of how your business blossomed. I mean, there are so many things we’d like to do in our business, but how did you prioritize the tasks over the years, and most of all, what makes sense to do what when?" Back in 2010, I’d just quit my corporate job. I didn’t have a product ready to sell yet, so I took some social media consulting clients. By the end of 2011, I looked at my business and thought “Freedom is a joke!” I was a yes machine to 8 bosses, practically chained to my desk but never working on what I really wanted to do. I’d tried to sell a couple of my programs, but they never went anywhere…much like what some of you are feeling! We all talk a lot about freedom when building our businesses, but there’s not really freedom when you’re not generating revenue! 2012 is when I hit upon the importance of this sales funnel system. With a product to sell and a lead magnet to capture interest, I fell in love with Facebook ads, because I realized how to make them work! The secret to my business blossoming is all in using this system. I don’t want you going to bed each night worrying about where the next dollar is going to come from! All that does is squash your creativity and confidence. Instead, I want you to wake up excited to build your business each day, enjoying the freedom to work on all the projects that help your business grow, and taking time for the rest of your life. *The masterclass registration has passed but to be sure to stay on the list for future webinars! Subscribe to my list or checkout one of my free cheat sheets here.