#61: How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz

As humans, we are hardwired to connect emotionally with visual content. Pictures in particular--we process them very quickly--faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something. It's no secret that some of the most successful brands in the world owe their popularity to their visual content strategy. Notice I said strategy--in other words, not just any visual content will do. Fortunately, one of the world's biggest experts in visual social media and content strategy is also a good friend of mine. You probably know Donna Moritz already as the power behind Socially Sorted, the award-winning blog about using visual content on social media. I know her as my #1 student from the very first Profit Lab course I ever launched. She's also shown up on this site more than once. But today, Donna is here to school me--and you--in how to set up a visual content strategy that supports your sales and sends your message. She's also put together an amazing freebie for us--a three-part video series that walks you through the process of creating polished imagery. This is where you'll learn how to use all the tools mentioned in this episode. Trust me--it's a must-have. EPISODE FREEBIE Get Donna Moritz's Free Guide To Creating Visual Content FREE DOWNLOAD Before she became the renowned expert she is today, Donna learned all the ins and outs of visual content strategy through simple practice. After working in several different businesses--sometimes for others, sometimes for herself--she saw how visual content really created that initial resonance with a target audience that makes them want to learn more. The main thing with your visual content is to "stop the scroll"--in other words, arrest your audience's attention so that their finger pauses above their mouse or smartphone screen, and they take the time to engage with your message. The more Donna learned, the more excited she got about the potential of various kinds of visual content. If you've ever felt overwhelmed by the sheer variety of visual content styles out there, don't worry--Donna is here to break it into three basic levels. These are the really easy-to-create, easy-to-share individual images that would be on Facebook, Pinterest and Instagram. Think funny photos, behind-the-scenes shots, images that incorporate quotes, tips or other short bits of text. They are really a good jumping-off point to lead into a longer message. 2. Step-by-Steps 3. Showpieces There's so much more to learn about visual content strategy in my interview with Donna, so make sure to listen to the whole episode. Also, click here to get the amazing freebie she designed for us--it's a three-part video series where she walks you through the specifics of how to create images. It's a must-have for anyone who's ready to put their visual content strategy into action. EPISODE FREEBIE Get Donna Moritz's Free Guide To Creating Visual Content FREE DOWNLOAD