Increases Trust, Credibility, and Sales

Increases Trust, Credibility, and Sales


Why does social proof matter?

  • Social Proof Is Expected by Buyers
  • Real-time Stats Are More Powerful and Authentic
  • Social Proof Is Part of A More Human Internet


Ryan Kulp is the founder of fomo.com
Today we will discuss:

  • Turn a visitor into a buyer
  • AOV = budget
  • Let’s talk about CRO
  • why a competitive edge - is a brand
  • Launch yourself, then your product

CRO for your Shopify store - Get more buyers and signups!

https://apps.shopify.com/fomo?surface_detail=fomo&surface_inter_position=1&surface_intra_position=2&surface_type=search


Cross Sell
https://apps.shopify.com/cross-sell

Shopify store analysis (profitability by pageview / etc)
https://docs.google.com/spreadsheets/d/1AQIrV9SBGMhmg4nWlfGQEBvQbwy0Vfk3p4U4xBfbp80/edit#gid=0


Blue ocean strategy

Yotpo/Fomo ebook https://www.yotpo.com/ebooks/yotpo-fomo-ebook/

Support the show

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Episoder(428)

TikTok Shop Is Changing Ecommerce Forever: What Brands Need To Know

TikTok Shop Is Changing Ecommerce Forever: What Brands Need To Know

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social pr...

21 Sep 31min

The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business

The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit.After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands mak...

17 Sep 26min

How I Built A 7-Figure Shopify Brand With AI, Automation & Almost No Team

How I Built A 7-Figure Shopify Brand With AI, Automation & Almost No Team

What if you could build a 7-figure Shopify brand without building a 50-person team?In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI an...

14 Sep 32min

If I Had To Build A Shopify Brand From Scratch In 2026, Here's Exactly What I'd Do

If I Had To Build A Shopify Brand From Scratch In 2026, Here's Exactly What I'd Do

If I had to build a Shopify brand from scratch today, I would do almost everything differently.Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing ...

9 Sep 31min

Shopify SEO Masterclass - Everything You Need To Get Growing Your SEO With Shopify

Shopify SEO Masterclass - Everything You Need To Get Growing Your SEO With Shopify

SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products.In this episode, Nick is joined ...

7 Sep 33min

Black Friday Is Broken: AI Is About To Change Your Shopify Store Forever

Black Friday Is Broken: AI Is About To Change Your Shopify Store Forever

Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready...

2 Sep 24min

How I Built a £1M Ecommerce Brand and Sold It - Shopify Growth Stories, with PPC & SEO

How I Built a £1M Ecommerce Brand and Sold It - Shopify Growth Stories, with PPC & SEO

Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand.Jayden Clark built Woodlark Garden Luxury into a seven-figur...

31 Aug 36min

Google Ads for Shopify: Why Your Costs Are Rising and What Still Works

Google Ads for Shopify: Why Your Costs Are Rising and What Still Works

Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.Google Ads has become one of the most powerful ways for ecommerce brands to find new customers...

25 Aug 25min

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