Shopify SEO Fundamentals - Increase Rankings, Free Traffic & Revenue from Google

Shopify SEO Fundamentals - Increase Rankings, Free Traffic & Revenue from Google

In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!

Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.

Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!

Key takeaways:
0:00 Intro
1:43 About Emily
2:53 What are keywords & search queries?
4:03 What is a good keyword?
8:12 When to compete on keywords
10:08 Where should you aim to rank for SEO
12:13 How to get up the search rankings
18:36 How to quickly review and update your sites information
20:46 How often to update meta descriptions and title tags
24:00 Is Bing worth it?
26:07 What to include on your collection page
29:17 What type of images work best on your site
31:14 Using Google images for SEO
32:59 How Sitemaps work
37:05 What SEO tools you should be using

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital

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Episoder(434)

Is AI Actually Driving Sales? 3 Places Shopify Stores Can Find The Truth

Is AI Actually Driving Sales? 3 Places Shopify Stores Can Find The Truth

Is AI actually driving sales to your ecommerce store?There are more AI visibility and tracking tools than ever, but how much of the data are they actually measuring? In this episode of Winning With Sh...

12 Okt 18min

How To Build Brand Trust - Make Customers Find Like and Trust You

How To Build Brand Trust - Make Customers Find Like and Trust You

Why do some ecommerce brands feel instantly trustworthy, while others make customers hesitate before buying?In this episode of Winning With Shopify, Nick breaks down how ecommerce brands can build cus...

7 Okt 23min

How To Increase Conversion Rate On Shopify in 2026 - CRO Guide - Part 1

How To Increase Conversion Rate On Shopify in 2026 - CRO Guide - Part 1

What actually happens when you change the things that matter on your Shopify store?In this episode of Winning With Shopify, Nick breaks down five real CRO tests, the results they produced and what Sho...

5 Okt 36min

I Gave AI 3 Prompts To Prepare My Shopify Store For Black Friday

I Gave AI 3 Prompts To Prepare My Shopify Store For Black Friday

Black Friday is coming — but is your Shopify store actually ready?In this episode of Winning With Shopify, Nick shares three AI prompts that Shopify merchants can use to prepare for Black Friday and u...

30 Sep 13min

This Website App / Plug-In Has 1 Billion Downloads. Are You Using It?

This Website App / Plug-In Has 1 Billion Downloads. Are You Using It?

Yoast has just passed 1 billion downloads. But what can Shopify merchants actually learn from one of the biggest SEO tools in the world?In this episode of Winning With Shopify, Nick is joined by Yoast...

28 Sep 18min

This Water Brand Built A $1.4B Business By Breaking Every Branding Rule

This Water Brand Built A $1.4B Business By Breaking Every Branding Rule

Water is one of the most commoditised products on the planet. So how did Liquid Death build a $1.4B business by breaking almost every branding rule?In this episode of Winning With Shopify, Nick breaks...

23 Sep 15min

TikTok Shop Is Changing Ecommerce Forever: What Brands Need To Know

TikTok Shop Is Changing Ecommerce Forever: What Brands Need To Know

TikTok Shop is changing ecommerce. Brands can now take customers from discovery to purchase without them ever leaving TikTok - creating a completely different way to acquire customers, build social pr...

21 Sep 31min

The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business

The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit.After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands mak...

17 Sep 26min

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