#37: How do I get my Facebook friends to come over to my Page?

Would you like to know how to spend less time trying to convert your Facebook Profile "Friends" over to "Fans" of your Facebook Page? Would you like to learn an easy trick to link your Profile and Fan Page together so that your visitors to your Profile would have direct exposure to your Fan Page? You will learn all of that and more in this weeks Episode of Online Marketing Made Easy - Ask Amy Podcast. On this episode I answer a question from one of my listeners about how to get your Facebook friends to like your Facebook Page. This is the question she asked: Kathy Sacks: “I have more than 500 friends on my Facebook Profile. Since it would take a long time to get that many “likes” on my Facebook Page, I’d like to get my friends on my Profile to to like my new business Page. Do you have any advice for me?” Now, the short answer is that there is no foolproof way to move your friends over to your Page. There are a few things you can try and I’ll go over those things with you but I want to encourage you not to spend too much time trying to move your friends over to your Page. Instead, I would encourage you to spend more time on developing your Page, the content, the engagement, your list-growing strategy, all of that can be done on your Page. I wouldn't suggest you spend too much time on this strategy although I am going to give you some helpful tips to get you started to make that transition. I understand that if you are growing a Facebook Page you want to build your fan base quickly and it makes sense to start with the friends on your Profile since they seem to have an interest in what you are posting. Sounds logical, although, it doesn’t happen as though we think it should. One thing you might want to think about is this: Are those friends that you have on your profile genuinely interested in your business? Some of them likely are but definitely not all of them are. To be upfront, some of your Profile friends just aren’t interested in hearing from you about your business. That’s why I just want to caution you, it's likely on your Profile, you have a mix of people that are friends or just want to know you personally and have no interest in what you are doing for business. That's just how it is. In my experience, moving friends to fans is a slow process that is rarely a raving success. That’s why I don’t want you to spend too much time in this area. However, I will say, it is worth an effort to give it a shot. Do it and then move on to bigger and better things. I did promise you a few things that you can implement to build your new fan page with your existing friend base from your profile. 1) The first suggestion I have for you is make sure that you link your Profile and your Page. 2) For about two weeks, start a campaign where you are actively promoting your Page on your Profile. Use Video to promote your Page to your friends on your Profile Lure your Profile friends over to your Fan Page by using a "FREE" giveaway Attract New, Quality Fans with Like Ads (Instead of Focusing on Moving Your Friends Over) 7 Steps to a Facebook Marketing Plan In my flagship program, Facebook Marketing Profit Lab, I take my students through a seven step process to create a profitable Facebook Marketing Plan. If you want a quick snapshot of all seven steps, you can check out Episode #28 where I dive into each of them with specifics