Fitness + Technology2 Jul 2019

085, Matt Wright: The Value of Technology For Member Experience

This week, on the Fitness + Technology Podcast, Host Bryan O'Rourke welcomes Matt Wright, vice president of personal training and programming at City Fitness in Philadelphia, PA. Matt is a well-known trainer and at the cutting edge of programming, training and technology.

Powerful Quote:

23:03 "I think it's important that every single member we can direct them towards what's going to be most accessible to them to build an exercise and healthy lifestyle as a behavior and habits and who they are as a person."

Key topics discussed:

6:29 Bryan asks Matt's perspective on what technology brings to the table in terms of the relationship between clubs and trainers, and Matt defines service vs. experience and the role they play in that relationship.

11:22 Brian asks Matt if he sees fitness club orientation shifting from sales to hospitality, and Matt asks Brian how he has viewed fitness club orientation in terms of what fitness professionals are doing from an experience standpoint.

15:00 Matt comments on how he sees the fitness industry beginning to focus more on peoples behaviors and using technology integration to enhance members experiences with their instructors.

18:55 Matt discusses the importance of mastering a few technologies rather than being mediocre at many and shares the three focus points that his organization concentrates on.

23:40 Matt harps on the significance of getting people outside of their comfort zone and his belief in following the SEE method.

25:14 Matt shares a valuable piece of advice for fitness professionals and entrepreneurs on what they should focus on and remember throughout their career.

Bullet List of Resources:

https://www.cityfitnessphilly.com/

https://www.facebook.com/cityfitnessphilly/

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