086 Rick Mayo: Using Tech & Launching A New Franchise Opportunity

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes longtime friend Rick Mayo, founder and CEO of Alloy Personal Training Center. Initially started in 1992, Rick created Alloy in 2010, a consulting and licensing company as a platform for the Alloy personal training systems, with over 1000 clubs licensed worldwide. Rick shares his thoughts on how to effectively implement technology in the fitness realm, as well as the launch of Alloy's new franchise model. Listeners will appreciate Rick's whip-smart sense of humor and he and Bryan's rapport as they discuss the state of the industry today.

One Powerful Quote:

6:00 In this day and age, you can't ignore [tech]. It's the big disruptor for everyone. You can say what you want about it, but if you talk negatively about it, it's just because you're scared of it.

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:10: Rick shares his journey, from working as a personal trainer to pay his way through college, to growth in the 90s to his current status as an icon in the fitness industry.

5:59: Rick shares how he has used tech to grow and advance his business over the years and how tech can be a vehicle to enhance human-centric activities like coaching.

8:50: Sticking with the theme of tech, Bryan asks Rick why some people seem to get lost when it comes to technology implementation, and how do to so effectively. Rick says most people see it as a way to leverage time and effort, but stresses how it can't be used as a way to replace human beings but a way to scale or enhance services, not an end in and of itself.

17:15: Rick discusses his company's plans to launch as a franchise, how he came to that decision and how it will benefit both the brand and consumers.

19:15 Rick offers some pearls of wisdom for his listeners from his 30+ years in the industry, including the importance of trust.

Bullet List of Resources:

http://www.alloypersonaltrainingcenter.com/

https://www.facebook.com/AlloyPersonalTrainingCenter/

https://www.youtube.com/channel/UCj2LnSyAUT8F9GPoXrCB8Pg

Guest Contact information:

http://rickmayo.com/#!/home

https://twitter.com/CoachRMayo