Fitness & Technology Trends At ClubCorp

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Michele Meleski to the show. Michele is the VP of Fitness, Racquet, and Recreation at ClubCorp which operates over 200 clubs and serves over 430,000 members. Her history in the space includes other notable executive positions at The Bay Club Company, Wellbridge, World Gym, and VillaSport Athletic Club & Spa. Today, Bryan and Michelle discuss trends in leisure and lifestyle operations, the impact of technology, and some advice about the industry space.

If you are interested in registering for their upcoming eGym webinar series on ClubCorp with Bryan, Michele, & Dana Milkie on December 17th at 2PM EST, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_wahS2ESZRzO8gYC5gEPJAg

One Powerful Quote:

4:35: "It's always people first then it's programs and then it's product. And if you get all those things right, those three things right, then it typically leads to a successful business model."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:48: Bryan asks Michele about the history of ClubCorp as she describes what it means to be in a lifestyle community as a fitness professional and member.

6:43: Michele shares the scope of fitness services provided at their facilities.

8:36: Michele articulates Bryan's response in how to approach operationalizing lifestyle, leisure experiences.

13:25: Michele gives her perspective on technology as a value added driver to complement relationships and offer the flexibility of connection.

15:45: Michele delves into the unique challenges in light of COVID and what she believes will be the future of health.

19:06: Bryan wraps up the show by asking Michele to impart her final thoughts to listeners.

Bullet List of Resources:

https://www.linkedin.com/in/michele-meleski-520771a/

https://www.clubcorp.com/

Guest Contact Information:

https://www.linkedin.com/in/michele-meleski-520771a/

https://www.facebook.com/michele.meleski

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163