Fitness + Technology15 Jun 2022

Integration Platforms And Why They Matter With Amie Boring, Mike Rucker, & Jarron Aizen

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators.

To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

19:13: "I think one of the burdens of the fitness industry is there is an aversion to variable cost."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:13: Bryan opens the show by introducing the panel.

5:29: Bryan asks the panel how they are using integration technology in their respective roles.

11:09: Bryan asks the panel how operators can piece together their data platforms as a single source.

14:16: Bryan inquires with the panel about the implications of integration platforms impacting the fitness industry and its stake holders.

21:52: Amie shares her perspective on marketing services as a single source of truth on data.

23:26: The panel shares their additional views on integration platforms impacting the fitness industry.

26:15: The panel shares their observations on integration platform tools for the fitness space.

Bullet List of Resources:

https://www.24hourfitness.com

https://www.activewellness.com

https://hapana.com

https://www.middle.app

https://www.perkville.com

Guest Contact Information:

https://www.linkedin.com/in/amie-boring/

https://www.linkedin.com/in/michaelrucker/

https://twitter.com/performbetter

https://www.linkedin.com/in/jarronaizen/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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