Why Facebook is scrapping 5,000 ad targeting options – Digital Minute 04/09/18

Why Facebook is scrapping 5,000 ad targeting options – Digital Minute 04/09/18

As Facebook continues its efforts to clean-up its platform, and lessen its capacity to be used in divisive and damaging ways, it has announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discriminatory ad targeting. The move comes after a series of scandals for Facebook, and follows specific complaints about certain advertisers using the platform to discriminate against certain audience segments. Digital Minute looks at what has changed, and what this could mean for social advertising strategy.

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Episoder(117)

Is Facebook entering the search advertising market? – Digital Minute 08/01/19

Is Facebook entering the search advertising market? – Digital Minute 08/01/19

Facebook has started testing search ads, as part of a new strategy to turn around its declining ad revenues. The social network is testing a new search advertising concept with a small number of adver...

8 Jan 20190s

Is Google cutting down video and image carousels? – Digital Minute 27/11/18

Is Google cutting down video and image carousels? – Digital Minute 27/11/18

After investing heavily in promoting search carousels, Google appears to be cutting down the time that these search features appear. Data from two independent search software provides suggests that th...

27 Nov 20180s

Are video ads coming to Google Search? - Digital Minute 13/11/18

Are video ads coming to Google Search? - Digital Minute 13/11/18

Could brands soon start being able to promote their YouTube content as a Google search ad? That’s the question that has been raised after Google was spotted trialling a new approach to promoted video ...

13 Nov 20180s

Google issues new page speed warnings - Digital Minute 30/10/18

Google issues new page speed warnings - Digital Minute 30/10/18

30 Okt 20180s

Why brands are moving Google ad budgets to Amazon – Digital Minute 16/10/18

Why brands are moving Google ad budgets to Amazon – Digital Minute 16/10/18

Some advertisers are moving more than half of their digital advertising spend into Amazon, according to a survey of leading advertising agency executives in the US. A survey by CNN found that many age...

16 Okt 20180s

Google launches new content features at 20th birthday bash – Digital Minute 02/10/18

Google launches new content features at 20th birthday bash – Digital Minute 02/10/18

Google used its 20th birthday celebrations to announce a number of new search marketing features, with a much stronger focus on the user search journey and the way in which users consume content as pa...

2 Okt 20180s

Responsive display ads to be rolled out to all Google advertisers - Digital Minute 18/09/18

Responsive display ads to be rolled out to all Google advertisers - Digital Minute 18/09/18

Google has announced it is rolling out responsive display ads as a default to all advertisers in the next few months. Customers will be able to upload up to 15 images, five headlines, five description...

18 Sep 20180s

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