Billboard Boys: The Greatest Radio Contest of All Time
99% Invisible19 Sep 2018

Billboard Boys: The Greatest Radio Contest of All Time

The year was 1982, and in the small city of Allentown on the eastern edge of Pennsylvania sat an AM radio station called WSAN. For years, it had broadcast country music to the surrounding Lehigh Valley -- an area known for malls, manufacturing and Mack Trucks.

WSAN was about to undergo a complete identity change, from a country station and to a "nostalgia" station -- meaning Big Band, and soft hits from the 1950’s. They wanted a gimmick to hook new listeners, so WSAN decided to launch a good old-fashioned endurance contest, reminiscent of the pole sitting stunts or dance marathons popular in the 1920’s. They secured a local sponsor, Love Homes, to donate a prize: a single-wide modular home worth $18,000.

It seemed like a simple marketing strategy, but WSAN had grossly underestimated just how much people would endure for a little economic security.

Billboard Boys: The Greatest Radio Contest of All Time

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(771)

Wild Ones Live

Wild Ones Live

We have one cardinal rule on 99% Invisible: No cardinals. Meaning, we deal with the built world, not the natural world. So, when I read Jon Mooallem’s brilliant book, Wild Ones: A Sometimes Dismaying,...

14 Okt 201330min

Strowger and Purple Reign Redux

Strowger and Purple Reign Redux

If you are an undertaker in 1878 Kansas City, and you learn that your competitor’s wife works as a telephone switchboard operator and has been diverting business calls meant for you to her husband, yo...

2 Okt 201322min

Bubble Houses

Bubble Houses

If you were a movie star in the market for a mansion in 1930s Los Angeles, there was a good chance you might call on Wallace Neff. Neff wasn’t just an architect–he was a starchitect. One of his most f...

17 Sep 201323min

The Broadcast Clock

The Broadcast Clock

There’s a term that epitomizes what we radio producers aspire to create: the “driveway moment.” It’s when a story is so good that you literally can’t get out of your car. Inside of a driveway moment, ...

3 Sep 201314min

I Heart NY, TM

I Heart NY, TM

By now, the story is well known. A man sits in the backseat of a cab, sketching on a notepad as night falls over a crumbling city. He scribbles the letter I. He draws a heart. And then an N, … Continu...

22 Aug 201317min

Reversal of Fortune

Reversal of Fortune

Chicago’s biggest design achievement probably isn’t one of its amazing skyscrapers, but the Chicago River, a waterway disguised as a remnant of the natural landscape. But it isn’t natural, not really....

9 Aug 201318min

Noble Effort

Noble Effort

If you grew up watching Warner Brothers cartoons, you might remember seeing the name Chuck Jones in big letters in the opening credits. Chuck Jones directed cartoons like Looney Tunes from the 1930s u...

29 Jul 201316min

Ode to Ladislav Sutnar plus Trading Places with Planet Money

Ode to Ladislav Sutnar plus Trading Places with Planet Money

An ode to an information designer who made life a little bit easier for millions and millions of people: Ladislav Sutnar, the man who put parentheses around area codes. Plus 99% Invisible and Planet M...

15 Jul 201326min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
utbytte
livet-pa-veien-med-jan-erik-larssen
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
stormkast-med-valebrokk-stordalen
okonomiamatorene
morgenkaffen-med-finansavisen
lederpodden
rss-kantsonen
rss-investering-gjort-enkelt
rss-markedspuls-2
flypodden