This Makes No Sense...

EP 042: I'm going to level with you.
It’s been an incredibly confusing week.

Things are not making sense.

I feel like I'm living in the upside down
(reference to the series ‘Stranger Things’)

If I open up Youtube or turn on the news, I would swear the world is ending.

Recession is here!
Businesses are failing!
Inflation has households on the brink of collapse!

Just massive amounts of doom and gloom.

However, when I'm at work…

The complete opposite

Business is booming.
Demand is stronger than ever.

We have hired 4 people in the last 2 weeks.
And, it looks like we are about to have a record month.

Not only that…

When I go out for a lunchtime walk the restaurants are packed.
The shops are full.

My first thought was: “Maybe I’m an outlier here.”
“I should check in with other business owners and see how they are doing.”

Turns out…

90% of my network reported the same findings as me.

Business isn’t crashing at all.

And of the 10% who said things aren’t going well were industry related.

So what gives?
The macro is not matching the micro.

If I didn’t put on the TV or tune into other media, I would swear we are in a raging bull market.

After some deep thinking sessions.
I have a theory…

What if...

All these inflation and interest rate rises have motivated business owners to earn more.

Rather than cutting costs, they are hungry to grow.

Yes, things are getting more expensive but, earning more is a more attractive option than cutting costs.

In turn, this is leading to more business activity and the flywheel continues.

When presented with the options of cutting costs or earning more - I know exactly which one I would pick.

So, I made a podcast episode that goes much deeper into this topic

You can check that out here: https://youtu.be/zjvrmS7ezkE

It would be awesome to collect some more data points.

Reach out and let me know how your business is doing.

Are you seeing the same as me?
Does the theory hold up?


Episode Highlights:
00:00 Welcome!
01:04 Negative news versus our positive business environment
05:12 Charley and Grant's upside-down experiences
09:58 Upscaling our business through recruitment
13:23 Why many businesses are thriving in spite of negative news sentiments
20:06 The risk of following too much on mainstream news
25:38 How inflation becomes a driving force for growing businesses
30:54 Key takeaways on the confusing upside-down environment

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