Short Vs Long-Form Podcast Episodes: Which Performs Better

In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better? [00:38] Why we started doing short-form podcast episodes back in 2016. [01:08] How our new long-form episodes are performing versus the short ones. [02:01] A breakdown of Apple data on our long and short-form podcast content. [04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate. [07:07] What we hope to see from our long-form episodes in the future. [08:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Apple: Measure podcast analytics & stats Chartable Megaphone Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.