The True Economics & ROI of a Super Bowl Ad.
Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate short-...
2 Feb 25min
AI Has Introduced Product Slop
This episode is hosted by Neil and Eric. They break down the rise of AI slop in products, marketing, and SEO, why mass AI content briefly ranks then disappears, and how real trust signals like E-E-A-T...
29 Jan 23min
10 SEO Lessons That Still Work in the AI Era
In this episode, hosts Neil and Eric break down 10 SEO lessons that still work in the AI era, explaining why fundamentals like topic clusters, links, brands, and original content continue to win acros...
28 Jan 21min
AI Won't Destroy Jobs, It Will Create A Labor Shortage
Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar and blue collar work, deflation, automation, and ne...
27 Jan 20min
10 Ways AI Is Actually Changing Marketing
Neil and Eric break down ten real, practical ways AI is actually changing marketing right now, without the hype. From AI fluency becoming mandatory and massive gains in programmatic SEO to smarter dat...
26 Jan 20min
10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes
Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free products beat ads and boring marketing wins, to how AI...
22 Jan 25min
How To Grow Fast On X
Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your aut...
21 Jan 20min
Companies Ignoring Claude Code Will Get Left Behind
In this discussion, we explore how larger companies often face greater inertia and resistance to change, especially when it comes to AI adoption. We reference an insightful Elon Musk interview that hi...
20 Jan 18min
