Advertising is everywhere. Wieden+Kennedy CEO Neal Arthur explains how it works
One thing that strikes me, in all these episodes of Decoder, is how little any of us really pay attention to the advertising industry, and how deeply connected it is to almost other every modern busin...
23 Aug 20221h 1min
How Selena Gomez's Rare Beauty goes viral, with CMO Katie Welch
Katie Welch is the Chief Marketing Officer of Rare Beauty — the beauty products company founded by superstar musician and actress Selena Gomez. Rare Beauty sells its products online and in Sephora ret...
16 Aug 20221h 1min
The risky new way of building mobile broadband networks
In 2019, the Trump administration brokered a deal allowing TMobile to buy Sprint as long as it helped Dish Network stand up a new 5G network to keep the number of national wireless carriers at 4 and p...
9 Aug 20221h 20min
Why Hank Green can’t quit YouTube for TikTok
Today I’m talking to Hank Green. Hank doesn’t need much introduction. In fact, he invited himself on Decoder to talk about YouTube's partner program, which shares ad revenue between YouTube and the pe...
2 Aug 20221h 13min
Rent the Runway CEO Jennifer Hyman thinks clothing rental is inflation-proof
Today we’re talking to Jennifer Hyman, co-founder and CEO of Rent the Runway. Rent the Runway is a a pretty simple idea: it’s a clothing rental and subscription business for women which launched in 2...
26 Jul 20221h 7min
Is the metaverse going to suck? A conversation with Matthew Ball
All right, let’s talk about the metaverse. You probably can’t stop hearing about it. It’s in startup pitches, in earnings reports, some companies are creating metaverse divisions, and Mark Zuckerberg...
19 Jul 20221h 18min
Land of the Giants: Facebook gets a facelift
This week, we're sharing the first episode of Land of the Giants: The Facebook/ Meta Disruption. Long before Mark Zuckerberg renamed Facebook Meta and made an unprecedented pivot into the metaverse, h...
14 Jul 202228min
How arson led to a culture reboot at Traeger, with CEO Jeremy Andrus
Happy Fourth of July to our listeners in the States. Decoder is only a year old, but we’ve decided a Decoder tradition is that every summer, we’re going to do an episode about the outdoor grill indust...
4 Jul 20221h 15min
