The Art Biz4 Jan 2024

Presenting Yourself Professionally on Your Artist Website with Jessica Burko (#174)

Your artist website is your portfolio these days. It's usually the first place people go to get a full picture of you and your art. They might initially find you on Instagram and scroll through the images there, but when their interest is piqued and they want to know more, they'll click that almighty link in your bio.

Your website is the 1 piece of virtual real estate that you have 100% control over. You select what people see and define how they will navigate the experience.

Are you ready for them?

In this episode of The Art Biz, I have a very focused conversation with Jessica Burko about artist websites.

[ We're focused on your professional presentation this season in Establish Yourself: Essentials for Artist Success ]

Jessica and I discuss:

Her philosophy about artist websites.
What artist websites should and should not include.
How artist websites can be organized for a better viewer experience.
How you can use Instagram and Pinterest to organize portfolios of work.
Why one of your jobs is to educate people.

She says, "What gets people to be very interested in your work, to buy your work or hire you or show your work, and to really tell them the breadth of what you do and to show them all the different aspects of your arts career, your arts business, yourself as an artist" is your website. It's a much more appropriate place to do that than Instagram.

💁🏼‍♀️ My bonus tip is to check the footer on your website to see that it has the current copyright date in it. Some websites adjust automatically to a new year, but others do not. Make sure yours is current.

🎧 RELATED EPISODES

How to Name Your Art Business (ep. 56)

How to Feel Like a Successful Artist (ep. 165)

Introduce Yourself Confidently as an Artist (ep. 65)

Starting Your Art Career (ep. 173)

What Your Failures Are Teaching You with Laura Petrovich-Cheney (ep. 95)

📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/websites-burko

⭐️ Connect with Jessica and see more of her art: https://jessicaburko.com

🔶 Does your art business need a boost or a refresh? Please see my new program, ESTABLISH YOURSELF: Essentials for Artist Success 🔶 a training program full of tools and process you need to establish your professionalism and increase your visibility. For those with beginning and emerging art careers.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here's how ~~~~> https://artbizsuccess.com/pitch-podcast/

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