Ecommerce Toolbag – Show 24

Keep Calm and Carry On! Google's Latest Core Update On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by all...

14 Mai 202026min

Every time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure who are the winners and who are the losers. This we...

14 Mai 202040min

Online Meeting Services are Collecting More Data Than You Think An analysis of the privacy policies of Google Meet, Microsoft Teams, and WebEx show that while they're basically "safe" to use, they are...

6 Mai 202023min

This week's special guest is Bill Sebald, Managing Partner of Greenlane Marketing. He has always approached SEO work like a detective trying to solve a complex mystery. He's been doing this since 1996...

5 Mai 202058min

Work from Home Content Engagement Spikes on LinkedIn The biggest rise in people engaging with remote working content on LinkedIn is in the US, but not just any content. What's resonating is an emphasi...

29 Apr 202014min

When Google does core updates, there are inevitably winners and losers, and it often doesn't feel fair for sites that did nothing to intentionally violate and rules! Devaluations from Google updates a...

28 Apr 202058min

Will the Pandemic Change SERP Permanently? Google's coronavirus search results now has a "sticky" menu (it follows you as you scroll down) to give a pandemic-related set of topic categories. Will this...

21 Apr 202010min

Search behavior is something that has always been changing over time, but there have been unprecedented shifts caused by the COVID-19 coronavirus outbreak. Google continues its focus on E-A-T and page...

21 Apr 202053min