301 | What's Driving the Growth of Marketing Technology? w/Scott Brinker

Would you pay $12 a month to be verified on Facebook, Instagram and WhatsApp? Looks like Meta is adopting the Twitter model. Did you know Bing just put a cap on how many questions you can ask in a cha...

22 Feb 202329min

Cyrus Shepard and Erin Sparks explore why internal linking is so important to SEO, all while backing it up with studies and giving many pro tips for all of you SEOs out there. They also go in deep on ...

17 Feb 202339min

Should AI be used for YMYL content? Does CLS have more weight in Google Core Web Vitals? Will Bing's chatbot steal your clicks? These questions and more are explored by Erin Sparks and guest co-host M...

15 Feb 202337min

Cyrus Shepard is this week's guest on episode 568 of EDGE of the Web show. He sits down with Erin Sparks to discuss the changing SERP features, visual search, and the future outlook of SEO. He is an S...

10 Feb 202330min

GA 4 is coming, and Google says it will implement it for you. Do you want to be verified on Twitter? That'll be $1000 per month. . . maybe? Is Google going after ChatGPT? Lastly, a judge just used Cha...

8 Feb 202347min

Mordy grabs the captain's seat as Erin's stuck in a trailer in the garage with COVID. Wow - listen to these guys. They just wander around the news while Erin's away and offer up Ring Dings to everyone...

2 Feb 202343min

Erin Sparks and Mark Williams-Cook explore featured snippets and People Also Ask (PAA) features from Google. They dig into the benefits and how SEOs can take advantage of them. They somehow found a wa...

27 Jan 202346min

Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PA...

20 Jan 202336min