308 | How to Use Data Analysis for SEO w/JR Oakes

308 | How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.

As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO.

Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE!

Sponsor

EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI.

Visit https://edgeofthewebradio.com/roi/ to get 30% off your comprehensive review of your digital assets!

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Episoder(844)

675 | News from the EDGE | Week of 4.8.2024

675 | News from the EDGE | Week of 4.8.2024

Welcome back for another week of news from the EDGE! Google is jumping into the CRM market as it plans to acquire HubSpot for $34 billion. Some experts speculate this will spark even more challenges f...

12 Apr 202446min

674 | Drawing The Line With AI Content w/ Simon Cox

674 | Drawing The Line With AI Content w/ Simon Cox

Be sure to enter the code "EdgeoftheWeb" at Riverside.fm for 15% off of your subscription! https://creators.riverside.fm/edgeoftheweb. Welcome back to the OG webmaster, Simon Cox, for his second int...

11 Apr 202439min

673 | News from the EDGE | Week of 4.1.2024

673 | News from the EDGE | Week of 4.1.2024

Erin Sparks is back behind the Digital News Desk this week to deliver a groundbreaking news flash - Google greenlights Microsoft's 53% acquisition, handing over a majority stake to Bill and the crew. ...

2 Apr 202440min

672 | Reflecting on SEO and Web Development History w/ Simon Cox

672 | Reflecting on SEO and Web Development History w/ Simon Cox

Joining the EDGE this week is web development Swiss Army Knife: Simon Cox. Simon is a pioneer in website development with almost 30 years of full-scale web construction, management, consulting, and op...

2 Apr 202437min

671 | News from the EDGE | Week of 3.25.2024

671 | News from the EDGE | Week of 3.25.2024

Erin was off fighting crime this week, but you need not worry because the great Mordy Oberstein and Jacob Mann took the stage for this segment. Plenty of Google this week. Study shows Google AI summar...

27 Mar 202444min

670 | The GA4 Concert and Afterparty w/ Brie Anderson

670 | The GA4 Concert and Afterparty w/ Brie Anderson

Welcome back to seasoned marketing analyst, strategist, educator, and owner of BEAST Analytics, Brie Anderson, for her second interview segment. The last episode was all about setting the stage. This ...

15 Mar 202444min

669 | News from the EDGE | Week of 3.11.2024

669 | News from the EDGE | Week of 3.11.2024

TikTok is potentially looking at a ban in the U.S if they don't adhere to federal guidelines within 6 months… What drawbacks could this have for marketers? Interested in targeting the whole world on G...

12 Mar 202441min

668 | Rocking Out GA4 w/ Brie Anderson

668 | Rocking Out GA4 w/ Brie Anderson

This week's featured guest is the owner of BEAST Analytics, Brie Anderson. Brie began her career at the age of 16, evolving into the analytic solutions expert, educator, and entrepreneur she is today....

11 Mar 202441min

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