308 | How to Use Data Analysis for SEO w/JR Oakes

308 | How to Use Data Analysis for SEO w/JR Oakes

JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the Office of Research Integrity, Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.

As we all know, there is so much data we have access to as SEOs, but what can you do with it and how do you use it to improve your organic traffic? Let's talk about it in the first part of a two-part series about Machine Learning and SEO.

Also in this episode, we'll talk about what happened with rel=next/prev mixup, AMP is coming to your inbox, YouTube's dominance in mobile traffic, and the growth of e-commerce - all this and more, today on the EDGE!

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Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

Episoder(842)

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Interview With Barry Schwartz – Show 170

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We're really impressed with the talent out there and wanted to bring the speakers to our audience. But We wanted to go […] The post Interview With Barry Schwartz – Show 170 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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Link Building Fundamentals – With Matt Siltala – Show 169

Link Building Fundamentals – With Matt Siltala – Show 169

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29 Mar 201645min

The Future of Content Marketing – Show 168

The Future of Content Marketing – Show 168

SEO Radio Podcast #EDGETALK : How Google's AMP will Influence Your Online Marketing You can certainly check out any site (that is worth its salt) online to find out what is trending in content marketing. What the best standards are, design etc. And true enough, you can check out our […] The post The Future of Content Marketing – Show 168 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Mar 201645min

What Is AMP? An Interview With Paul Shapiro – Show 167

What Is AMP? An Interview With Paul Shapiro – Show 167

SEO Radio Podcast #EDGETALK : What is AMP? – What We Learned at SMX West Well, we're back from the great beyond. We got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures. There were a good […] The post What Is AMP? An Interview With Paul Shapiro – Show 167 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

15 Mar 201645min

Personal Branding with Paul Poteet – Show 166

Personal Branding with Paul Poteet – Show 166

SEO Radio Podcast #EDGETALK : How to Brand Yourself on Social Media We talk about the unique environment we're in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally […] The post Personal Branding with Paul Poteet – Show 166 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

1 Mar 201651min

Building Authority with Inbound Links – Show 165

Building Authority with Inbound Links – Show 165

The Industry's Favorite SEO Podcast #EDGETALK : Earning Links in 2016 Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that nearly every day there is someone trying to give you more tips of tricks to bringing in additional profits online. The […] The post Building Authority with Inbound Links – Show 165 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

16 Feb 201645min

Interview with Susan Marshall of Torchlite – Show 164

Interview with Susan Marshall of Torchlite – Show 164

The Industry's Favorite SEO Radio Podcast #EDGETALK : Interviewing Susan Marshall of Torchlite Okay, HIRE SOMEBODY! Is the concept of hiring an individual digital marketer for your company a scary concept? Do they have the right talents, that are market-fresh, or are they stale? Do I even have a budget […] The post Interview with Susan Marshall of Torchlite – Show 164 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Feb 201645min

Preventing UX Fails With Smart Design – Show 163

Preventing UX Fails With Smart Design – Show 163

SEO Radio Podcast #EDGETALK : Preventing UX Fails With Smart Design User experience is becoming a more important feature of Google's search algorithm but also how you can capture leads on your website. We discuss how you can prevent UX failures in your next design project. The post Preventing UX Fails With Smart Design – Show 163 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

2 Feb 201645min

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