News from 334 with Niklas Stephenson

News from 334 with Niklas Stephenson

CCPA Compliance: Google Launches Restricted Data Processing Option

To comply with the California Consumer Privacy Act (CCPA), companies can now enable restricted data processing by turning off personalized advertising features in Google Ads and Firebase SDK.

Recent Volatility in Google Search Rankings

Google said it does updates all the time – at least several per week – but not every update warrants an announcement. Those are reserved for updates with broader impacts and where actionable guidance can be offered.

The Legal System's Issues with Vanishing Messages

With several popular "ephemeral" messaging apps where messages self-delete after sending or being accessed, there could be vital missing evidence when such communications aren't preserved, making judges suspicious.

Episoder(844)

699 | Cognitive Bias in Marketing w/ Garrett Sussman

699 | Cognitive Bias in Marketing w/ Garrett Sussman

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess h...

24 Jul 202442min

698 | News from the EDGE | Week of 7.15.2024

698 | News from the EDGE | Week of 7.15.2024

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews hav...

17 Jul 202428min

697 | AI Overview Optimization w/ Garrett Sussman

697 | AI Overview Optimization w/ Garrett Sussman

Welcome back to the EDGE! This week's guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization fram...

16 Jul 202441min

696 | News from the EDGE | Week of 7.1.2024

696 | News from the EDGE | Week of 7.1.2024

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. To better combat misinformation, Google will now require that advertisers discl...

3 Jul 202441min

695 | News from the EDGE | Week of 6.24.2024

695 | News from the EDGE | Week of 6.24.2024

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. Universal Analytics takes...

27 Jun 202446min

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

694 | Trusting AI in the SERPs? w/ Mark Williams-Cook & Jack Chambers-Ward

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We we...

26 Jun 202454min

693 | News from the EDGE | Week of 6.17.2024

693 | News from the EDGE | Week of 6.17.2024

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench ...

21 Jun 202432min

692 | On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward

692 | On the EDGE of Candour | an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward

This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and...

19 Jun 202446min

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