361 | Marketing Battle Plan during COVID-19 with Michael King

361 | Marketing Battle Plan during COVID-19 with Michael King

This week's featured guest on EDGE of the Web is Mike King, The Founder and Managing Director of iPullRank, catching us up on what is new in the digital marketing world. If you don't know Mike by now you need to. He has an extensive background in software, web development, and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical, and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands. Check out episode 361 where we deep dive into the effects on COVID19 in the workforce.

Key topics discussed during the show:

  • COVID19 effects in workforce
    • Specifically iPullRank
  • Ebook: Marketing in the Age of COVID-19
    • Employment rate issues
    • Emotional impact from the virus
    • Consumer behavior
  • Digital marketing strategy during this time

Episoder(844)

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

723 | Concepts, Philosophies, and the Future of AI w/ Britney Muller

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI developm...

1 Nov 202445min

722 | News from the EDGE | Week of 10.21.2024

722 | News from the EDGE | Week of 10.21.2024

We're back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there's that. We dialed into some things that we missed while we...

25 Okt 202447min

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

721 | Leveraging AI for Social Advertising w/ Akvile Defazio

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power o...

23 Okt 202438min

720 | Meta AI Advertising w/ Akvile Defazio

720 | Meta AI Advertising w/ Akvile Defazio

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social...

9 Okt 202439min

719 | News from the EDGE | Week of 9.30.2024

719 | News from the EDGE | Week of 9.30.2024

Yes, sometimes it happens. We don't get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news,...

4 Okt 202433min

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

718 | LLMs and "Summarization Engines" w/ Kristine Schachinger

What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramific...

3 Okt 202442min

717 | News from the EDGE | Week of 9.23.2024

717 | News from the EDGE | Week of 9.23.2024

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are "turning away" from traditional search engines like Google, but h...

27 Sep 202440min

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results an...

25 Sep 20241h 2min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
livet-pa-veien-med-jan-erik-larssen
utbytte
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
liberal-halvtime
rss-politisk-preik
finansredaksjonen
rss-markedspuls-2
lederpodden
okonomiamatorene