383 | News from the EDGE | Week of 1.04.2021

383 | News from the EDGE | Week of 1.04.2021

Welcome to 2021!
Here's what we covered this week:

[00:03:44] Legal Action Against TikTok for Underage Data Violations
While TikTok has managed to avoid being banned and continues to grow, a new legal challenge is coming in the UK for how it handles personal data for underage users. Will TikTok continue to squeak by?
By Andrew Hutchinson

[00:10:14] Does Google's John Mueller Ever Take a Break?
John Mueller, Webmaster Trends Analyst at Google, was online engaging the webmaster community on both New Year's Eve and New Year's Day. But his holiday engagements have become a tradition.
By Barry Schwartz

[00:15:36] Is BERT Biased? When Training Data Bakes in Bias
Like machine learning algorithms, a language model like BERT has to be trained using training data, and if the data is biased, then the way the model operates may be biased as well, with real consequences.
By George Nguyen

Episoder(844)

EP 228: How To Grow Your Web Traffic Without Paying Google or Facebook w/Jeff Bullas

EP 228: How To Grow Your Web Traffic Without Paying Google or Facebook w/Jeff Bullas

Eight years ago, he was broke, in the middle of a divorce, had hundreds oof thousands of dollars in debt, and just lost his home. He then started a blog, wrote content, and has millions of visitors to...

6 Jun 20171h 6min

EP 227: Surviving the Machine Revolution w/Jono Alderson

EP 227: Surviving the Machine Revolution w/Jono Alderson

"Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by international c...

30 Mai 20171h 16min

EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

It was nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about th...

23 Mai 20171h 10min

EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data po...

16 Mai 20171h 5min

EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette

EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette

Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team. With over 10 years of i...

2 Mai 201757min

EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley

EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley

Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a full...

18 Apr 20171h 17min

EP 222: Successful Storytelling for Businesses w/Robert Rose

EP 222: Successful Storytelling for Businesses w/Robert Rose

Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided m...

11 Apr 20171h 16min

EP 221: Educating Today's Digital Marketer w/Jeff Sauer

EP 221: Educating Today's Digital Marketer w/Jeff Sauer

Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers. Jeff has been focusing on improving the number o...

5 Apr 20171h 18min

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