383 | News from the EDGE | Week of 1.04.2021

383 | News from the EDGE | Week of 1.04.2021

Welcome to 2021!
Here's what we covered this week:

[00:03:44] Legal Action Against TikTok for Underage Data Violations
While TikTok has managed to avoid being banned and continues to grow, a new legal challenge is coming in the UK for how it handles personal data for underage users. Will TikTok continue to squeak by?
By Andrew Hutchinson

[00:10:14] Does Google's John Mueller Ever Take a Break?
John Mueller, Webmaster Trends Analyst at Google, was online engaging the webmaster community on both New Year's Eve and New Year's Day. But his holiday engagements have become a tradition.
By Barry Schwartz

[00:15:36] Is BERT Biased? When Training Data Bakes in Bias
Like machine learning algorithms, a language model like BERT has to be trained using training data, and if the data is biased, then the way the model operates may be biased as well, with real consequences.
By George Nguyen

Episoder(843)

How To Get Great Testimonials – Show 139

How To Get Great Testimonials – Show 139

The Industry's Favorite SEO Podcast #EDGETALK : Getting Testimonials From Your Customers It's an age-old tactic that's been working in marketing for decades. Why? Because it gives potential customers a reassurance that your product or service actually does what you claim it does. Testimonials are so effective that when a […] The post How To Get Great Testimonials – Show 139 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

7 Jul 201545min

How to Improve On-Page SEO – Show 138

How to Improve On-Page SEO – Show 138

The Industry's Favorite SEO Podcast #EDGETALK : Changing Your Approach to On-Page SEO How many of you business owners wish you had the ability to read the minds of the individuals visiting your website? A recent article on Search Engine Land really got us thinking that maybe it's possible to […] The post How to Improve On-Page SEO – Show 138 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

30 Jun 201545min

Help Jesse Succeed & Social Fundraising – Show 137

Help Jesse Succeed & Social Fundraising – Show 137

SEO Radio Podcast #EDGETALK : Help Jesse Succeed & Social Fundraising Media doesn't have to be all cute cat videos or television spoilers. Social Media can also be used for social good. The real power of social media comes through engaging a wide audience. What better way to do that […] The post Help Jesse Succeed & Social Fundraising – Show 137 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

16 Jun 201545min

A Sit Down With Google – Show 136

A Sit Down With Google – Show 136

SEO Radio Podcast #EDGETALK : How To Create Powerful Evergreen Content For Your Website? How many of you business owners and marketers wanted to just be able to sit down and have a conversation with Google? To really ask some questions that have been bothering you like… What in the […] The post A Sit Down With Google – Show 136 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

9 Jun 201545min

Content for Top, Middle, and Bottom Funnel – Show 135

Content for Top, Middle, and Bottom Funnel – Show 135

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer's journey (ending in a […] The post Content for Top, Middle, and Bottom Funnel – Show 135 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

2 Jun 201545min

Stop Marketing Your Brand – Show 134

Stop Marketing Your Brand – Show 134

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and "Hey! Look at how cool my brand is" Facebook posts do not market an experience that […] The post Stop Marketing Your Brand – Show 134 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

26 Mai 201545min

How To Use SEO To Build Your Brand – Show 133

How To Use SEO To Build Your Brand – Show 133

The Industry's Favorite SEO Podcast #EDGETALK : Are You Managing a Deceptive Brand? It's obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional […] The post How To Use SEO To Build Your Brand – Show 133 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

19 Mai 201545min

Branding vs. Marketing – Show 132

Branding vs. Marketing – Show 132

The Industry's Favorite SEO Podcast #EDGETALK : Post Mobilegeddon So you've got a business and you're ready to push your branding efforts online. The first question you encounter is "How do I go about with branding?" You probably think branding involves logos, color schemes, website design, brand mentions, social popularity, […] The post Branding vs. Marketing – Show 132 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

12 Mai 201545min

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