433 | The Agency/Client Relationship with Garrett Sussman

433 | The Agency/Client Relationship with Garrett Sussman

Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and helps us understand the factors of that success. We also discuss the pitfalls of an Agency/Client relationship and when it is best to walk away. Learning the "Love Language" of your client is always the most important aspect. Listen to Segment 1 of our 2 part interview with Garrett on the EDGE.

[00:03:43] 100 podcast episodes in a year! How did Garrett stay sane through that?

[00:06:00] Garrett's history - coming from teaching to the start-up culture.

[00:09:14] Hiring internal SEOs. The challenges of the industry

[00:11:12] The evolving nature of the target: Google. A completely different paradigm.

[00:13:58] Supplementing your in-house with agency talent

[00:18:24] Experience matters in the Agency/Client relationship. Broken trust is the major pitfall

[00:23:14] What are the key breakdowns inside of the agency, client relationship?

Episoder(844)

747 | Ethics & Privacy Concerns with AI Writing

747 | Ethics & Privacy Concerns with AI Writing

Everyone's lit up with AI advancements, but what about our privacy? Erin Sparks and Michael Lewittes dive into the ethics and privacy concerns surrounding AI, shedding light on the rapid information e...

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746 | Social News from the EDGE | Week of 2.17.2025

746 | Social News from the EDGE | Week of 2.17.2025

Duncan Alney of Firebelly joins the EDGE to give his take on Social Media news and trends. A long-time friend of the show, we got him on board to dig into what we should be paying attention to in Soci...

21 Feb 202532min

745 | AI and Journalism / Michael Lewittes

745 | AI and Journalism / Michael Lewittes

Michael Lewittes swings back around to the EDGE to discuss a current and concerning topic, AI content and its effect on journalism. Michael brings his quarter-century of media experience to the table,...

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744 | AI / SEO News from the EDGE | Week of 2.3.2025

744 | AI / SEO News from the EDGE | Week of 2.3.2025

Sara Taher joins the EDGE team this week to have a focused discussion of AI and SEO in the news. From China's deep-sea AI shake-ups to Meta monetizing threads and Google's evolving search Quality Rate...

7 Feb 202549min

743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix's Paula Mejia

743 | Leadership & Long-Play Strategies in Digital Marketing w/ Wix's Paula Mejia

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on mainta...

31 Jan 202539min

742 | SEO News from the EDGE | Week of 1.20.2025

742 | SEO News from the EDGE | Week of 1.20.2025

Is your brand braced for the seismic shifts that Large Language Models (LLMs) are creating in the search landscape? Cindy Krum from Mobile Moxie joins us for her new regular spot in SEO News from the ...

30 Jan 202545min

741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with ...

24 Jan 202533min

740 | News from the EDGE | Week of 1.13.2025

740 | News from the EDGE | Week of 1.13.2025

This week, we've got a jam-packed session covering the latest and most pressing news in digital marketing and SEO. Top Stories: we discussed the recent merger of Getty and Shutterstock and its implica...

18 Jan 202550min

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