437 | News from the EDGE | Week of 7.26.2021

Jason Barnard returns for the second segment of his interview with EDGE of the Web to discuss Brand SERP optimization. Jason, The Brand SERP Guy, helps us understand how to optimize certain features i...

14 Jun 202250min

Erin, Mordy, and Jacob get lost along the way in this episode, covering stories from Search Engine Land and Search Engine Journal. Ahrefs has rolled out a new search engine that they have been workin...

8 Jun 202229min

Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason, The Brand SERP Guy, is blazing the trail of Brand SERP education and we're ...

5 Jun 202240min

We have a special show for our listeners of the EDGE. InLinks. our ongoing sponsor of the News podcast has made a major overhaul of their Keyword and Topic Research Tool. We reached out the Dixon Jo...

4 Jun 202244min

The EDGE team stops in mid-recording to submit Erin's info to the lead funnel over at UberSuggest to demonstrate what is about to happen to AnswerThePublic.com. Actually, that was only Mordy - to note...

2 Jun 202235min

It's been announced, and we need to ramp up our understanding and implementation of Google Analytics 4. In part 2 of this interview, Krista Seiden of KS Digital, LLC shares her thoughts on the most si...

27 Mai 202242min

The EDGE team dropped in on a number of articles this week from Search Engine Round Table and Search Engie Journal, carefully reading and ruminating about each. Clearly Erin had a accurate bead on ea...

25 Mai 202225min

EDGE of the Web is proud to bring you some epic fails shared by friends of the show.  We wanted to lean into the 500, seeing that the server error code 500 is a bad thing, any way you cut it.  We reac...

23 Mai 202248min