437 | News from the EDGE | Week of 7.26.2021

437 | News from the EDGE | Week of 7.26.2021

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today's news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search results.

[00:06:54] Google hits us with another spam update

[00:12:16] Gary Illyes recommends keeping redirects in place for one year

[00:16:20] Google is showing why pages rank to the end user

Episoder(844)

449 | The Best Google SEO Tools and Extensions with Olga Zarzeczna

449 | The Best Google SEO Tools and Extensions with Olga Zarzeczna

Olga Zarzeczna appears on the EDGE for her second segment as we discuss her recent articles, a list of 52 SEO tools from Google and 79 Best Chrome Extensions for SEO as well as the incredible success ...

21 Sep 202149min

The SCRUM : Is Google Search Getting Worse? | EDGE of the Web

The SCRUM : Is Google Search Getting Worse? | EDGE of the Web

Let's regroup. Erin Sparks, Mordy Oberstein and Andrew "Optimisey" Cock-Starkey hold the first EDGE of the Web SCRUM to discuss the growing concern of Google Search dominance and content aggregation o...

16 Sep 202139min

447 | 65 Top SEO Audit Tools from Olga Zarzeczna

447 | 65 Top SEO Audit Tools from Olga Zarzeczna

Olga Zarzeczna appeared on the SEO radar in August of 2020 with an incredible series of contributions to the community. With incredibly crafted posts such as "Technical SEO Audit (188+ Steps)" and "S...

16 Sep 202146min

448 | News from the EDGE | Week of 9.13.2021

448 | News from the EDGE | Week of 9.13.2021

Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only data...

14 Sep 202126min

445 | Continued SEO Education and Personal Value with Kristina Azarenko

445 | Continued SEO Education and Personal Value with Kristina Azarenko

We continue our conversation with Kristina Azarenko, educating people through her SEO Challenge (#SEOChallenge). We break down some of the learning blocks when it comes to SEO and how to navigate your...

11 Sep 202139min

446 | News from the EDGE | Week of 8.30.2021

446 | News from the EDGE | Week of 8.30.2021

Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We're part of the business model, right? We continue to talk ab...

1 Sep 202131min

444 | News from the EDGE | Week of 8.23.2021

444 | News from the EDGE | Week of 8.23.2021

In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google.  Lily Ray, Senior Director, SEO &...

23 Aug 202133min

443 | Dismantling SEO Perfectionism with Kristina Azarenko

443 | Dismantling SEO Perfectionism with Kristina Azarenko

With Kristina Azarenko educating people through her SEO Challenge (#SEOChallenge), we thought it would be great to get her and Erin Sparks together to talk about how SEOs can stop chasing perfection. ...

20 Aug 202130min

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