437 | News from the EDGE | Week of 7.26.2021

437 | News from the EDGE | Week of 7.26.2021

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today's news update covers the gamut—another unexpected algorithm update, a recommendation for redirects from Illyes and a new feature that tells end users why a page is ranking in their search results.

[00:06:54] Google hits us with another spam update

[00:12:16] Gary Illyes recommends keeping redirects in place for one year

[00:16:20] Google is showing why pages rank to the end user

Episoder(844)

News from 374 with Kristina Azarenko

News from 374 with Kristina Azarenko

Can Site Sections Affect Overall Site Ranking? Google Speaks Google's John Mueller noted it depends on the data Google has and can get for the website. Good site architecture that clearly distinguishe...

30 Okt 202024min

372 | How to Grow Your Podcast with Benjamin Shapiro

372 | How to Grow Your Podcast with Benjamin Shapiro

Benjamin Shapiro, host of The MarTech podcast and Voices of Search podcast joins us to discuss key items that every podcaster should know when growing their podcast.  Discussed are key points list: H...

28 Okt 202022min

News from Episode 372 with Benjamin Shapiro

News from Episode 372 with Benjamin Shapiro

Why Podcasters Need Google Podcasts Manager This new service from Google includes tools for more actively managing podcasts for Google Search as well as analytics on podcast listeners and new podcaste...

21 Okt 202026min

371 | Fifteen Years of SEO with Will Critchlow

371 | Fifteen Years of SEO with Will Critchlow

This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as ...

16 Okt 202058min

News from 371 with Will Critchlow

News from 371 with Will Critchlow

Topics covered in this week's news: New data-sharing regulations causes Facebook to reconsider operations in Europe The new Web Stories WordPress plugin by Google has been publicly released Authority ...

13 Okt 202031min

News from 370 with Paul Shapiro

News from 370 with Paul Shapiro

More AR and VR Options Coming from Facebook When Facebook launches its AR Glasses next year, will you be lining up for a pair? There's more happening in the VR/AR pipeline that you might have thought....

10 Okt 202022min

370 | Enterprise In-House SEO Advantages with Paul Shapiro

370 | Enterprise In-House SEO Advantages with Paul Shapiro

This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fa...

10 Okt 202055min

News from 368 with Jeroen Corthout

News from 368 with Jeroen Corthout

Online-Only Grocery Stores Experiment by Whole Foods They call them "dark stores" because they're not for walk-in customers. Instead, they only fulfill online orders for grocery delivery. Is this the ...

23 Sep 202017min

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