437 | News from the EDGE | Week of 7.26.2021

Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses imp...

24 Sep 20181h 4min

Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and usin...

18 Sep 20181h 8min

Earlier this month, Google released a new update to their core algorithm that many in the SEO industry are labeling "The Google Medic Update". Ruth Burr Reedy, the Director of Strategy with UpBuild, i...

4 Sep 20181h 2min

Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth M...

28 Aug 20181h 2min

Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier this year and it dives deep into the neuroscience...

21 Aug 20181h 11min

Over the last year or so, we've all seen a big shift in the search and with the growth of devices like the Amazon Echo and Google Home, it has become even more important that your organization has a w...

14 Aug 20181h 13min

Dr. Ben Adkins is a licensed and practicing chiropractor turned Facebook marketer and agency owner. In this special episode, we discuss with Ben about his journey from chiropractor to a marketer and w...

7 Aug 201859min

Over the last eight years, demand generation has undergone a radical change as the tools and techniques have rapidly shifted. Jason Miller, the Head of Content and Social at LinkedIn EMEA, wrote a gre...

31 Jul 20181h 11min