441 | Product Marketing in a Hyper-Sensitive Climate  with JD Prater and Joe Martinez

441 | Product Marketing in a Hyper-Sensitive Climate with JD Prater and Joe Martinez

Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks.

[00:07:28] Examples that Joe and JD have seen of permanent brand perception and buying choice of consumers we've experienced through the pandemic

[00:14:52] How Big Tech's efforts to flag socially offending accounts have over-reached and harmed legitimate advertisers.

[00:16:59] Are Ad platforms too hyper-sensitive?

[00:19:00] We will have more inclusive marketing in the future.

[00:23:43] Audiences are smart, passionate and the most vocal they have ever been.

[00:25:26] You can't please everyone

[00:23:43] The world of product marketing and demand generation

Episoder(844)

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

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754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google...

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753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

This is going to be big. SEO Week 2025 is happening at the end of this month!. Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discus...

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752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google's strategic maneuvers in Europe are reshaping th...

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751 | SEO News from the EDGE | Week of 3.24.2025

751 | SEO News from the EDGE | Week of 3.24.2025

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. Goo...

27 Mar 202552min

750 | Unleashing the Power of Personal Experience in SEO

750 | Unleashing the Power of Personal Experience in SEO

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity...

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749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape. Explore the profound shifts that are shaking ...

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748 | Paid Ad News from the EDGE | Week of 3.3.2025

748 | Paid Ad News from the EDGE | Week of 3.3.2025

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it's always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizi...

5 Mar 202546min

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