477 | Product-Led SEO with Eli Schwartz

477 | Product-Led SEO with Eli Schwartz

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.

[00:05:45] Eli's start - how he learned SEO by getting smacked upside the head by Google.

[00:16:09] You need to help people in your industry as you have been helped along the way.

[00:17:12] The Interview Series Title Sponsor: Site Strategics

[00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

[00:18:30] A philosophical change for SEO

[00:23:27] Sponsor for EDGE of the Web: Wix

[00:25:48] The Core of SEO: The User and then The Product

[00:28:39] Reclaim your own Product and Features

[00:31:04] Don't chase the alogrithm: algorithms change, users don't change

Episoder(844)

635 | Questionable Practices Associated With Google Ads w/ Greg Finn

635 | Questionable Practices Associated With Google Ads w/ Greg Finn

This week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O'Clock podcast, Greg Finn. Greg has nearly 20 years of experience and is a top digital marketing...

19 Okt 202338min

634 | News from the EDGE | Week of 10.16.2023

634 | News from the EDGE | Week of 10.16.2023

Did You Say Synthetic Humans? Welcome back to another episode of News from the EDGE! Google has begun initiating the removal of third-party cookies, with hopes to eventually fully eliminate this track...

18 Okt 202331min

633 | Mastering The Holistic SEO Process w/ Eli Schwartz

633 | Mastering The Holistic SEO Process w/ Eli Schwartz

Eli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SE...

13 Okt 202345min

632 | News from the EDGE | Week of 10.09.2023

632 | News from the EDGE | Week of 10.09.2023

You Thought Your AI Chats Were Private Didn't You? Welcome back to the EDGE for another great week in SEO news. Google is indexing your conversations with AI? Keep that in mind next time you incrimina...

11 Okt 202334min

631 | Foundational SEO Strategy w/ Eli Schwartz

631 | Foundational SEO Strategy w/ Eli Schwartz

Translating Conversion Success To Clients This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in...

6 Okt 202336min

630 | News from the EDGE | Week of 10.02.2023

630 | News from the EDGE | Week of 10.02.2023

Is This The End Of Google Ads? We're back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix's Crystal Carter steps in to fill all the gaps!...

5 Okt 202348min

629 | Utilizing Google Analytics 4 w/ Matt Holz

629 | Utilizing Google Analytics 4 w/ Matt Holz

Sustaining Relations With Your Clients Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we're delighted to reintroduce Matt Holz to e...

29 Sep 202340min

628 | News from the EDGE | Week of 9.25.2023

628 | News from the EDGE | Week of 9.25.2023

Google Accused of Misleading Us All! Google has a whistleblower! A former software engineer for Google reveals the search engine IS incorporating clicks into its ranking algorithm and explains that em...

27 Sep 202335min

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