477 | Product-Led SEO with Eli Schwartz

477 | Product-Led SEO with Eli Schwartz

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.

[00:05:45] Eli's start - how he learned SEO by getting smacked upside the head by Google.

[00:16:09] You need to help people in your industry as you have been helped along the way.

[00:17:12] The Interview Series Title Sponsor: Site Strategics

[00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

[00:18:30] A philosophical change for SEO

[00:23:27] Sponsor for EDGE of the Web: Wix

[00:25:48] The Core of SEO: The User and then The Product

[00:28:39] Reclaim your own Product and Features

[00:31:04] Don't chase the alogrithm: algorithms change, users don't change

Episoder(843)

10 Commandments of Content Marketing – Show 147

10 Commandments of Content Marketing – Show 147

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Marketers often confuse content marketing with engagement. Just because you get someone's attention doesn't mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and […] The post 10 Commandments of Content Marketing – Show 147 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

15 Sep 201545min

Interactive Content – The Future of Content Marketing – Show 146

Interactive Content – The Future of Content Marketing – Show 146

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Okay, you're blogging, you finally decided that it had to happen, or maybe you started doing it last year and you're getting some steam going. I bet you're doing more content than you were back then, and […] The post Interactive Content – The Future of Content Marketing – Show 146 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

1 Sep 201545min

Google's Local Snack Pack Shake Up – Show 145

Google's Local Snack Pack Shake Up – Show 145

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. We've lost the 7 packs ladies and gentlemen! They aren't there anymore. Did you hear that? That […] The post Google's Local Snack Pack Shake Up – Show 145 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

25 Aug 201545min

SEO Spam and Good SEOs – Show 144

SEO Spam and Good SEOs – Show 144

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk It's no secret there are some bad SEO eggs out there using spammy tactics. In fact, we get unsolicited emails every few days to remind us of this. "I visited your website and noticed that you are […] The post SEO Spam and Good SEOs – Show 144 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

18 Aug 201545min

Interview With Chris Reed of Sparks Talk – Show 143

Interview With Chris Reed of Sparks Talk – Show 143

The Industry's Favorite SEO Podcast #EDGETALK : Interviewing Chris Reed About Sparks Talk Today we're going to have some fun. There's a growing meeting place that is taking root; it brings new ways of thinking in the areas of personal & business development, marketing, technology, motivation, and inspiration. We've got […] The post Interview With Chris Reed of Sparks Talk – Show 143 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

11 Aug 201545min

Essential Metrics – Call Tracking – Show 142

Essential Metrics – Call Tracking – Show 142

The Industry's Favorite SEO Podcast #EDGETALK : An Introduction to Call Tracking Your sales prospects signal you in so many ways and come from so many places. Some directly type in your website, others might have seen some print collateral or traditional advertising. Others could have seen a TV ad […] The post Essential Metrics – Call Tracking – Show 142 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

4 Aug 201545min

When Reputation Management Hurts SEO- Show 141

When Reputation Management Hurts SEO- Show 141

The Industry's Favorite SEO Podcast #EDGETALK : Top 5 Issues Wrecking Local SEO Reputation Management – anyone heard of this? Well, if you haven't heard of the phrase, you certainly understand the need for it as a business or consumer. If you have a business and have a poor online […] The post When Reputation Management Hurts SEO- Show 141 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Jul 201545min

The Secret Sauce Behind Local SEO – Show 140

The Secret Sauce Behind Local SEO – Show 140

The Industry's Favorite SEO Podcast #EDGETALK : Data Claiming For Local SEO Earning higher placement within Google search engine results can be an exhausting endeavor for many local businesses that serve a specific area or region. A business can dominate search results with a well-planned out strategy. We've got the […] The post The Secret Sauce Behind Local SEO – Show 140 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

14 Jul 201545min

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