477 | Product-Led SEO with Eli Schwartz

477 | Product-Led SEO with Eli Schwartz

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.

[00:05:45] Eli's start - how he learned SEO by getting smacked upside the head by Google.

[00:16:09] You need to help people in your industry as you have been helped along the way.

[00:17:12] The Interview Series Title Sponsor: Site Strategics

[00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy

[00:18:30] A philosophical change for SEO

[00:23:27] Sponsor for EDGE of the Web: Wix

[00:25:48] The Core of SEO: The User and then The Product

[00:28:39] Reclaim your own Product and Features

[00:31:04] Don't chase the alogrithm: algorithms change, users don't change

Episoder(842)

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SEO Radio Podcast EdgeTalk : IEDC Indiana Economic Development Corp Issues Today we're talking about a local Indianapolis Business issue that has come to light, concerning capital investment into start-up companies here in our city. There was a news article from the Indy Star recently about the IEDC, the Indiana […] The post IEDC – Indiana Economic Development Corp Issues – Show 58 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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How To Optimize Your Videos For Search – Show 55

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The Industry's Favorite SEO Podcast EdgeTalk : What's The One Thing That Keeps Searchers From Converting On Your Site? There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and […] The post What is the One Thing that Stops Conversion? – Show 54 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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The Industry's Favorite SEO Podcast EdgeTalk : We have top tips that you need to know if you have an online store, it's critical for the success of your site – Top Tips for Ecommerce SEO We're also going to be talking to a friend of the show, and a […] The post Ecommerce SEO Tips and Jack Klemeyer – Show 53 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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Failing in Consumer Trust – Show 52

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The Industry's Favorite SEO Podcast EdgeTalk : If Building Consumer Trust is the Key to Social Media, Why Are We Blowing It? We found a great article from Adobe's Marketing blog which mentioned a survey that by Forrester which found that of 58,000 online consumers in the U.S., only 15% […] The post Failing in Consumer Trust – Show 52 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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The Industry's Favorite SEO Podcast EdgeTalk : Google's Penguin Update, Round 2! You know we talk about Google regularly, and when there's an update, we're very attentive. Why? It means your opportunity to be in front of your potential audience, that's why! Well – Penguin 2.0 happened. And we'll have […] The post Google Penguin Update Round 2! – Show 51 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

8 Jun 201345min

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