493 | News from the EDGE | Week of 4.18.2022

493 | News from the EDGE | Week of 4.18.2022

THE Barry Schwartz joins the EDGE team and kicks Mordy out of his seat this week to cover the digital marketing news that is happening. Covering Search Engine Roundtable (of course), Search Engine Land and Marketing Brew news, Barry unveils his true intentions. Check out our Twitter Poll to find out! Lastly, explore with us our first "Barry Moment" here on the show. [00:05:52] Google rolling out conversion migration tool for Google Analytics 4
[00:11:17] EDGE of the Web Title Sponsor: Site Strategics
[00:11:43] U.S. search ad revenue grew 33% to $78 billion last year
[00:17:09] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:18:16] Spotify's acquisition of podcast analytics firms has some in the industry concerned
[00:23:50] Our Barry Moment
[00:24:20] Highly cited labels in Google search
[00:25:34] Trusted Store Badges
[00:27:47] Google has done over 800,000 tests last year on Google Search Alone
[00:31:22] This Week's Poll
#StandwithUkraine edgeofthewebradio.com/ukraine

Episoder(844)

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

755 | Understanding DMA's Effect on Local SEO in a Zero-Click Landscape

SEO veterans Mike Blumenthal, Greg Sterling, and David Mim continue exploring the pressing questions surrounding Google's role as a utility and its evolving platforms. Focusing on the European search ...

17 Apr 202546min

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

754 | Local News from the EDGE w/ Darren Shaw | 4.11.25

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google...

11 Apr 202555min

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

753 | SEO Week 2025: Shaping the Future of Search with AI and Digital Strategies

This is going to be big. SEO Week 2025 is happening at the end of this month!. Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discus...

3 Apr 20251h 3min

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

752 | DMA and Google's Self-Preference: What Local Businesses Need to Know

The EDGE untangles the EU's Digital Markets Act (DMA) with SEO veterans Mike Blumenthal, Greg Sterling, and David Mihm. This episode reveals how Google's strategic maneuvers in Europe are reshaping th...

2 Apr 202548min

751 | SEO News from the EDGE | Week of 3.24.2025

751 | SEO News from the EDGE | Week of 3.24.2025

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations. Goo...

27 Mar 202552min

750 | Unleashing the Power of Personal Experience in SEO

750 | Unleashing the Power of Personal Experience in SEO

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity...

22 Mar 202542min

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

749 | Exploring Brand and SEO Relationships w/ Cyrus Shepard

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape. Explore the profound shifts that are shaking ...

8 Mar 202536min

748 | Paid Ad News from the EDGE | Week of 3.3.2025

748 | Paid Ad News from the EDGE | Week of 3.3.2025

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it's always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizi...

5 Mar 202546min

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